A Melbourne creative and marketing studio.
Shaped by creativity, built on experience, and driven by people who care about producing great work for good people and great brands.
We make work that carries its weight.
We leverage impactful content marketing and strategic creativity to connect brands with their target audiences. A process built to give your brand the support it deserves.
01 — Our story
Founded in 2022.
Founded in 2022 by Agency Director Karleigh Pearson and Creative Director Jake Ashe, Lucky Boy brings together over a decade of experience in marketing, PR, video, and design. What started as two people with complementary skills has become a team built on craft and collaboration.
02 — Our values
What we’re built on.
We’re built on thoughtful work, open communication, and outcomes that last. From concept to completion, every project is shaped with clarity, creativity, and genuine care for detail.
Built on craft and collaboration, we work as one team, not as departments. Every brief is treated like the only one on the floor, and every project ships with the same level of detail whether it's a launch campaign or a single asset refresh.
Thoughtful
Open
Lasting
Clarity
Creativity
Care
Craft
Karleigh Pearson
Agency Director
Jake Ashe
Creative Director
Lucas Winters
Video Editor
Tori Anastasatos
Social Media Manager
Rosie Yip
Web & Design
03 — Team
The people making the work.
We are an end-to-end marketing agency in Collingwood. A creative, high-performance team shaping ideas into clear, impactful work across strategy, design, web, photo and video, social and PR. All in-house, no departments, no handoffs. Every interaction matters.
04 — Capabilities
Everything we do, under one roof.
05 — Results
What we make, by the numbers.
Podcast
Listen to Is This Marketing?, hosted by our founder Karleigh Pearson.
A podcast uncovering the psychology, strategy, chaos, and creative decisions behind the marketing that shapes culture. New episodes monthly on Spotify.
Work with us