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We leverage impactful content marketing and strategic creativity to connect brands with their target audiences.

About Us

A collective of makers, creators & marketers

Our story

Shaped by creativity, built on experience, and driven by people who care about producing great work for good people and great brands.

FOUNDED IN 2022

Founded in 2022 by Agency Director Karleigh Pearson and Creative Director Jake Ashe, Lucky Boy brings together over a decade of experience in marketing, PR, video, and design. What started as two people with complementary skills has become a team built on craft and collaboration.

OUR VALUES

We built Lucky Boy for brands that value care, communication, and results. Every project is guided by clarity, creativity, and purpose, from the first idea to the final edit. We believe in doing things properly, giving every detail the attention it deserves.

1

Strategy

Lucky Boy Agency 2025

We begin every project with clarity. Understanding your vision, your audience, and your competitive landscape to build a strong foundation.

Research first
Define goals
Brand alignment
Audience insight
Clear direction

2

Production

Video Production

Where ideas take shape. We plan, create, and capture content that reflects your brand and connects with the people who matter most.

Shoot days
Studio work
Creative direction
Content capture

3

Delivery

Australia Post

We bring everything together with polish and purpose. From final edits to reporting, we make sure the work performs where it counts.

Refine edit
Quality check
Final delivery
Performance report
Ongoing support

“We take pride in doing things properly and creating work that feels genuine, looks incredible, and performs where it matters.”

What our clients achieve

A process built to give your brand the support it deserves

2000

x

Growth in online engagement

On average, our clients see a 2000x lift in reach and engagement within the first six months of working with us.

5

x

Increase in qualified leads

Our campaigns generate up to 5 more qualified leads for the same advertising spend.

60

%

Lower cost per acquisition

Through creative testing and smart media buying, clients achieve an average 60% reduction in cost per acquisition.

6

:

1

Average return on ad spend

Across Meta and Google campaigns, our clients average a 6:1 return on ad spend.

01.

Transparency

No fluff. No smoke and mirrors. We’re honest, upfront, and clear about what we do, how we do it, and what it costs.

02.

Service

Great service is the foundation of everything we do. We communicate clearly, stay responsive, and make the process easy and enjoyable.

03.

Creativity

Creativity drives every part of our work. We stay curious, experiment often, and keep our thinking fresh so your brand always stays ahead.