Tourism
Marketing that makes people
want to go
We work with tourism brands, destinations, and experience-led organisations to create marketing that builds curiosity, desire, and intent.
Tourism
marketing
We help destinations and tourism operators communicate experience, scale, and atmosphere, aligning narrative, content, and distribution so people can picture themselves there before they arrive.
Why It Works
People choose destinations they can imagine themselves in.
Strong tourism marketing reduces uncertainty, builds anticipation, and creates emotional connection long before travel decisions are made.
How We Engage
We work on campaign-based projects or as ongoing partners, depending on seasonality, scale, and objectives.
Every engagement is clearly scoped and strategy-led.
80
%
of travellers research destinations and experiences online before deciding where to go.
Content & production
We produce photography, video, and written content that captures place, movement, and atmosphere. Content is designed to be reused across campaigns, platforms, and stakeholder channels.
Paid campaigns &
Social media management
We manage paid campaigns and social channels to drive awareness, visitation, and seasonal demand, ensuring content reaches the right audience at the right time.
Every engagement is strategy-led
Tourism marketing is about helping people imagine themselves somewhere new. Clarity makes that possible.
Website design
We design websites that balance storytelling with practical navigation, allowing visitors to discover experiences, plan visits, and return for inspiration.
Strategy-led marketing for destinations, experiences, and places. Helping people imagine the experience before they arrive.
Testimonials
Karleigh and Jake are an amazing duo! I’m so happy we found each other. We have been working together for the past couple of years and they have helped the business grow a lot! I highly recommend Lucky Boy!
They did a fantastic job helping us produce a short promo video for use on our website. The whole process was seamless and stress free for us.
I’ve used Lucky Boy for a number of projects. They’ve always been quick to respond, they’re easy going and they exceed expectations. Few agencies tick all three boxes! I highly recommend them for video, social media or content work.
From the moment we partnered with Lucky Boy, the energy and creativity they infused into our social media and online marketing channels have been nothing short of spectacular.
I feel like the luckiest girl ever to have found Lucky Boy Agency at a pivotal point in my business.
If I could give 10 stars I would! The Lucky Boy team are incredible and very professional. They took my website to a whole new level and created a hero video that is a true representation of my brand and is something I will cherish forever.
Most asked questions
We work with destinations, tourism boards, cultural and environmental organisations, attractions, precincts, and experience-led operators. Our focus is place and experience, not accommodation or hospitality marketing.
Both. Strategy determines the priority. Some projects focus on driving visitation or seasonal demand, others on long-term destination positioning, brand clarity, or stakeholder alignment.
Yes. We are experienced in working within public-sector frameworks, approvals processes, and stakeholder environments, while still delivering strong creative outcomes.
Absolutely. Clear storytelling is especially important for regional or emerging destinations, where awareness and understanding need to be built before demand follows.
Yes. We manage paid campaigns alongside content and social media, ensuring messaging, visuals, and objectives are aligned across channels.
Yes. We design and build exploration-led tourism websites that help visitors understand what there is to do, why it matters, and how to engage.
Both. We work on defined campaigns or as an ongoing partner, depending on seasonality, scale, and long-term goals.
