PR & Communications
Strategic PR & Communications
We help businesses communicate clearly, earn meaningful exposure, and show up consistently across the channels that matter.
Trusted by Australia’s top companies
How it works
Define the message
We work with you to clarify what needs to be said, who it’s for, and why it matters. This becomes the foundation for all communication.
Shape the narrative
We translate that message into clear stories, talking points, and content that can live across media, platforms, and stakeholders.
Place and manage
We distribute, manage, and refine communication across the right channels, ensuring consistency, relevance, and impact over time.
84
%
of people trust earned media, such as news and editorial, more than advertising.
Brands that communicate consistently are easier to trust and easier to choose.
What people hear about your brand matters as much as what you say yourself.
Straight talk, no spin
We have been working together for the past couple of years and they have helped the business grow a lot!
Partners
PR works best when it feels earned, not announced.
Testimonials
Karleigh and Jake are an amazing duo! I’m so happy we found each other. We have been working together for the past couple of years and they have helped the business grow a lot! I highly recommend Lucky Boy!
They did a fantastic job helping us produce a short promo video for use on our website. The whole process was seamless and stress free for us.
I’ve used Lucky Boy for a number of projects. They’ve always been quick to respond, they’re easy going and they exceed expectations. Few agencies tick all three boxes! I highly recommend them for video, social media or content work.
From the moment we partnered with Lucky Boy, the energy and creativity they infused into our social media and online marketing channels have been nothing short of spectacular.
I feel like the luckiest girl ever to have found Lucky Boy Agency at a pivotal point in my business.
If I could give 10 stars I would! The Lucky Boy team are incredible and very professional. They took my website to a whole new level and created a hero video that is a true representation of my brand and is something I will cherish forever.
Most asked questions
We help brands clarify their message, shape their narrative, and communicate consistently across media, owned channels, and stakeholder touchpoints. This can include media strategy, press releases, brand messaging, announcements, thought leadership, and campaign support.
Yes. We manage media outreach where appropriate, including journalist pitching, press distribution, and relationship-led engagement. We focus on relevance and credibility rather than volume.
No. PR is most effective when it is ongoing and strategic. We work with growing businesses, founders, and established organisations to build visibility, authority, and trust over time.
PR is about influence and credibility, not paid reach. Marketing sells, PR positions. We ensure your communications feel earned, intentional, and aligned with your long-term brand reputation.
