Start-ups
Marketing built to find traction, fast.
We work with startups to turn ideas into demand,
and demand into growth.
Start-up
marketing
This is marketing designed for momentum, testing, and iteration, not long planning cycles or brand theatre.
Our Approach
Startups do not need more noise.They need clarity and execution.
We focus on helping founders validate positioning, acquire users or customers, and build repeatable growth systems that can scale.
Strategy is lean. Execution is fast. Results are measured.
Why It Works
Startups win when they move faster than everyone else.
Clear messaging, rapid testing, and performance-led campaigns reduce wasted spend and accelerate learning.
Good startup marketing is not perfect. It is effective.
100
%
of startups that test and optimise marketing early reach product–market fit faster than those that wait.
Branding
We help you articulate what you are building, who it is for, and why it matters, clearly and quickly. No jargon, no overthinking.
Launch content
We create content that explains, demonstrates, and sells, including video, landing pages, product storytelling, and founder-led content designed to convert.
Straight talk, no spin
Startups do not need more marketing. They need the right marketing, executed quickly.
Website design
We design and build fast, conversion-focused websites and landing pages that support signups, demos, waitlists, or sales.
Marketing designed to move the needle.
Less theory. More growth.
Testimonials
Karleigh and Jake are an amazing duo! I’m so happy we found each other. We have been working together for the past couple of years and they have helped the business grow a lot! I highly recommend Lucky Boy!
They did a fantastic job helping us produce a short promo video for use on our website. The whole process was seamless and stress free for us.
I’ve used Lucky Boy for a number of projects. They’ve always been quick to respond, they’re easy going and they exceed expectations. Few agencies tick all three boxes! I highly recommend them for video, social media or content work.
From the moment we partnered with Lucky Boy, the energy and creativity they infused into our social media and online marketing channels have been nothing short of spectacular.
I feel like the luckiest girl ever to have found Lucky Boy Agency at a pivotal point in my business.
If I could give 10 stars I would! The Lucky Boy team are incredible and very professional. They took my website to a whole new level and created a hero video that is a true representation of my brand and is something I will cherish forever.
Most asked questions
We work with early-stage, growth-stage, VC-backed, and bootstrapped startups. The approach is tailored to where you are, from first traction to scaling acquisition.
Yes. Most engagements are founder-led, especially early on. We move fast, make decisions quickly, and focus on what will move the business forward.
Early traction, user or customer acquisition, cost per acquisition, conversion rates, and validation of messaging and channels.
No. We prioritise efficient testing and learning before scaling spend. Budgets are aligned to stage and objectives.
Yes. We manage paid campaigns, content, and landing pages together so acquisition and messaging stay aligned.
Yes. We design and build lean, conversion-focused sites and landing pages that can evolve as the product changes.
Once scope is agreed, we can usually start within days, not weeks.
We work in short, focused sprints or ongoing growth partnerships, with clear goals, fast feedback loops, and measurable outcomes.
