Stirring Up Sweet Inspiration
The vibrant colour and fruity notes of the Strawberry Gin guided our vision for a shoot dripping in romance. Soft pink tones, glowing candlelight, and playful indulgence set the stage for something truly magical.
A Studio Made for Love
Our apartment became the perfect stage for this romantic shoot. Instead of an elaborate studio setup, we embraced simplicity with lush red roses, elegant cocktail glasses, and the warm glow of the setting sun casting soft, dramatic shadows. The natural light created an intimate, moody atmosphere, letting the Strawberry Gin shine as the centrepiece. Every element was carefully placed to evoke effortless sophistication, proving that sometimes the most beautiful setups are the simplest ones.
The Photos
The photos captured the essence of the shoot, highlighting the rich red roses, elegant glassware, and the warm glow of golden hour. Each shot focused on the details, from the crisp label on the gin bottle to the soft reflections in the glass. The final images feel effortless yet refined, perfectly reflecting the romance behind Capricorn’s Strawberry Gin.
The Video
The video embraced a UGC-style approach, keeping it natural and inviting. Shot with handheld movements and soft, organic lighting, it captured the fizz of a freshly poured cocktail, the clink of glassware, and the rich colour of the gin swirling over strawberry flakes. The goal was to make it feel authentic and effortless, as if you were right there, mixing a drink at golden hour. This raw yet polished style brought the romance of the Strawberry Gin to life in a way that feels both aspirational and attainable.
A Love Letter to Your Inbox
To tie everything together, we created an EDM that feels just as inviting as the campaign visuals. Designed to capture the essence of Valentine’s romance, the email features rich imagery from the shoot, a playful yet refined tone, and a seamless call to action. Whether it’s a date night essential or a gift for someone special, the EDM highlights the Strawberry Gin as the perfect way to celebrate. With a focus on storytelling and engagement, it’s more than just a sales pitch—it’s an experience, delivered straight to the inbox.
This shoot was all about capturing the essence of Valentine’s Day with Capricorn’s Strawberry Gin. From the soft golden-hour lighting to the rich red roses and elegant glassware, every detail was designed to feel intimate and effortless. The final content brings together photography, video, and EDM to tell a cohesive story that feels both aspirational and inviting. Whether shared with someone special or enjoyed solo, this gin is made for moments worth celebrating.
