Privacy Policy

1. Introduction

1.1 Lucky Boy Agency Pty Ltd (Lucky Boy, we, our, or us) respects your privacy and is committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1.2 This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you interact with us through our Website, email, phone, social media, or in person.

1.3 By using our Website or engaging with Lucky Boy, you consent to the handling of your personal information as described in this Policy.

2. What Information We Collect

We may collect personal information such as:

• Full name, job title, business name
• Email address, phone number, postal address
• Business or company details
• Enquiries, communications, or engagement details
• Financial and billing information (only when necessary for invoicing or services)
• Website usage data via cookies and analytics tools

We generally do not collect sensitive information unless required by law or with your explicit consent.

3. How We Collect Personal Information

3.1 We collect personal information directly from you when you:

• Submit a contact form on our Website
• Communicate with us via email, phone, or social media
• Meet with us, attend a shoot, or book services
• Engage Lucky Boy for services

3.2 We may also collect information from third parties with your consent, or where reasonably necessary to provide services (e.g. referrals, industry collaborators).

4. Why We Collect Your Information

Lucky Boy collects, holds, and uses your personal information to:

• Provide and manage creative and marketing services
• Communicate with you about services, enquiries, or projects
• Respond to feedback, support, or complaints
• Issue invoices and manage accounts
• Send marketing, agency updates, or event invites (unless you opt out)
• Comply with legal obligations
• Improve our Website, services, and client experience

5. Use and Disclosure

5.1 We only use or disclose your personal information for the purpose it was collected, for a related secondary purpose you would reasonably expect, or with your consent.

5.2 We may disclose personal information to:

• Lucky Boy employees, contractors, or consultants
• Professional service providers (e.g. IT support, bookkeeping, marketing tools)
• Legal, regulatory, or government authorities where required by law
• Third parties you authorise us to liaise with

All service providers with access to personal information are bound by confidentiality obligations.

6. Cross-Border Disclosure

We may store personal information on cloud systems or platforms operated by third-party providers, some located outside Australia. We take reasonable steps to ensure those providers comply with privacy standards comparable to the APPs.

7. Data Security

7.1 Lucky Boy takes reasonable precautions to protect your personal information from misuse, loss, unauthorised access, modification, or disclosure. Measures include:

• Password-protected systems and restricted access
• Secure cloud storage and encrypted backups
• Regular review of our security practices

7.2 Where personal information is no longer required, we securely destroy or de-identify it.

8. Access and Correction

8.1 You may request access to, or correction of, your personal information by contacting us (see Section 12).

8.2 We aim to respond within a reasonable period (usually within 30 days). Complex requests may attract a reasonable processing fee.

8.3 If we refuse access or correction, we will provide a written explanation and let you know your rights.

9. Direct Marketing

9.1 Lucky Boy may use your personal information to send marketing content about our services, updates, or events.

9.2 You may opt out anytime by clicking unsubscribe or contacting us directly.

10. Website Usage and Cookies

10.1 When you visit our Website, we may use cookies and similar technologies to collect:

• Browser type and version
• Pages viewed and time spent
• IP address and general location

10.2 This helps us improve the Website and user experience. You can disable cookies in your browser, though this may affect functionality.

11. Third-Party Websites

Our Website may link to external sites. We are not responsible for their privacy practices and encourage you to read their policies.

12. How to Contact Us

For access requests, corrections, complaints, or privacy questions, contact:

Lucky Boy Agency Pty Ltd
Website: https://luckyboy.agency
Email: hello@luckyboy.agency

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).

13. Changes to This Policy

We may update this Privacy Policy to reflect legal, technical, or business changes. The latest version will always be published on our Website. Continued use of the Website constitutes acceptance of any changes.