Brand Starter
The essentials, sharpened.
$5,000one-off
Book a call- Logo system (primary and secondary mark)
- Colour palette
- Typography system
- Simple brand guideline
- All source files
Turnaround: 3 to 4 weeks.
Branding Packages
Brand, sorted.
Whether you’re launching or rebranding, you need an identity that holds up across channels, formats, and years. We build them. Three tiers, fixed fees, no agency roundabout.
From $5,000. Fixed fee, paid in milestones.
What you get
Strategy first. Design second. Built to last.
Most brands fall apart the moment they leave the deck. Ours don’t, because we don’t open Figma until the positioning, audience, and voice are locked. The system gets built around the strategy, not the other way round.
What you end up with is a brand that flexes. Across digital, print, packaging, signage. Across years, not months. Yours to own, source files included.
How it works
Three phases. Then a brand ready to ship.
Pricing
Pick your build.
Three fixed-fee tiers, paid in milestones. Turnaround listed on each tier. The right tier depends on whether you need an identity, an identity system, or an identity and the website it launches on.
Branding Package
A proper identity system, end to end.
$15,000one-off
Book a call- Brand strategy (workshop and document)
- Full identity system (logo, colour, type, motion)
- Brand guidelines (40+ page document)
- Core applications (stationery, social, signage)
- Asset library (10 branded templates)
- All source files
Turnaround: 8 to 12 weeks.
Custom
À la carte. Whatever you actually need.
Let’s talk
Book a call- Brand and website, shipped as one
- Website only, on your existing identity
- Rebrand of an established business
- Just packaging, signage, or campaign work
- Multi-stakeholder workshops
- Anything in between
In their words
Heard from clients.
We recently worked with Karleigh and the team at Lucky Boy Agency on a shoot for Sommerstone Property Group, producing around 40 videos. We couldn't be happier with how it all came together.
Karleigh and Jake have been incredible bringing our brand to life. When we were searching for an agency, Karleigh took the time to understand our business, our goals, and put together a bespoke plan.
An absolute delight to work with Karleigh and the team at Lucky Boy Agency. Our TVC delivered on time and to budget. Nothing was too much trouble. Would definitely recommend.
We couldn't be happier with our experience working with Lucky Boy Agency. From start to finish, the team absolutely nailed it. The branding and website they created for us have been a total game-changer.
We recently used Lucky Boy for some videography and had an amazing experience from start to finish.
Karleigh and Jake are an amazing duo. I'm so happy we found each other. We have been working together for the past couple of years and they have helped the business grow a lot.
If I could give 10 stars I would. The Lucky Boy team are incredible and very professional. They took my website to a whole new level and created a hero video that is a true representation of my brand and is something I will cherish forever.
I've used Lucky Boy for a number of projects. They've always been quick to respond, they're easy going, and they exceed expectations. Few agencies tick all three boxes. I highly recommend them for video, social media, or content work.
They did a fantastic job helping us produce a short promo video for use on our website. The whole process was seamless and stress free for us.
What began as an initial social media management arrangement has grown and flourished into something far greater.
I don't know whether to be mad that you made me cry for three minutes or to be impressed that you've created something even more special than we imagined. It's absolutely beautiful, a truly special legacy.
I feel like the luckiest girl ever to have found Lucky Boy Agency at a pivotal point in my business. The team have rebranded our company with a fresh, modern, authentically 'us' look.
Book a 15-minute call
Talk to a founder. Not a sales rep.
Send a quick line about your business and what you’re after. We’ll come back same day to lock in a 15-minute call, no pitch deck, no follow-up drip.
- 15 minutes, no obligation
- A founder on the call
- A tier rec, or a clear no
- Melbourne studio, Australia-wide work
Good to know
The questions founders actually ask.
How long does this take?
Brand Starter is 3 to 4 weeks. Branding Package is 8 to 12 weeks. Custom scopes are quoted with their own timeline. Timelines start from the kickoff call, not the deposit.
What if I already have a logo?
We’ll either evolve what you have or build around it. Brand Starter is usually wrong for this. Branding Package is the right tier for an existing business that’s outgrown its current identity.
Do I own the files?
Yes. Every tier includes source files and full IP transfer on final invoice. No subscription traps, no licensing fees.
Can I pay in instalments?
Yes. All tiers are paid in milestones, typically 40% to start, 40% at design approval, and 20% on delivery.
How do revisions work?
Two rounds of revisions are built into each major review: logo presentation, identity system, applications. We present, you consolidate feedback in one go, we revise. If we hit a third round we’ll usually pause and have a strategy conversation, since that’s a direction call, not a polish one. Additional rounds beyond that are quoted at our standard hourly rate.
Do you build websites?
Yes, as part of a Custom scope. Most clients pair a website with the Branding Package so it launches with a system to design against. Brand-and-website builds typically start from $25,000, scoped per project.
Do you work with businesses outside Melbourne?
Yes. Half our work is interstate. Workshops run on Zoom, deliverables run on Figma, and we travel for shoots when it makes sense.