Your go-to for effective marketing.
A full-service Melbourne creative and marketing agency. For brands and businesses with something to say.
The agency
We're a small end-to-end marketing agency in Collingwood. A creative, high-performance team shaping ideas into clear, impactful work across strategy, design, web, photo and video, social and PR. All in-house, no departments, no handoffs. Every interaction matters.
Services
Straight from the clients.
A few words from the people we work with.
What began as an initial social media management arrangement has grown and flourished into something far greater.
I don't know whether to be mad that you made me cry for three minutes or to be impressed that you've created something even more special than we imagined. It's absolutely beautiful, a truly special legacy.
I feel like the luckiest girl ever to have found Lucky Boy Agency at a pivotal point in my business. The team have rebranded our company with a fresh, modern, authentically 'us' look.
We recently worked with Karleigh and the team at Lucky Boy Agency on a shoot for Sommerstone Property Group, producing around 40 videos. We couldn't be happier with how it all came together.
Karleigh and Jake have been incredible bringing our brand to life. When we were searching for an agency, Karleigh took the time to understand our business, our goals, and put together a bespoke plan.
An absolute delight to work with Karleigh and the team at Lucky Boy Agency. Our TVC delivered on time and to budget. Nothing was too much trouble. Would definitely recommend.
We couldn't be happier with our experience working with Lucky Boy Agency. From start to finish, the team absolutely nailed it. The branding and website they created for us have been a total game-changer.
We recently used Lucky Boy for some videography and had an amazing experience from start to finish.
Karleigh and Jake are an amazing duo. I'm so happy we found each other. We have been working together for the past couple of years and they have helped the business grow a lot.
If I could give 10 stars I would. The Lucky Boy team are incredible and very professional. They took my website to a whole new level and created a hero video that is a true representation of my brand and is something I will cherish forever.
I've used Lucky Boy for a number of projects. They've always been quick to respond, they're easy going, and they exceed expectations. Few agencies tick all three boxes. I highly recommend them for video, social media, or content work.
They did a fantastic job helping us produce a short promo video for use on our website. The whole process was seamless and stress free for us.
Journal
Case studies, behind-the-scenes, and the thinking that shapes the work.
Behind the scenesThree days with Providore Global: a kitchen in Mullumbimby, a farm in Garah
Three days for Providore Global. Day one in the kitchen with chef Ian Oakes, then a light plane out to the farm at Garah for the feedlot, the crop and the cattle.
Behind the scenesBanco Group appoints Lucky Boy as marketing partner for East Brunswick Village
Banco Group has appointed Lucky Boy as the marketing partner for East Brunswick Village. Here is what the scope covers, and behind the scenes from our first shoot on site.
InsightsBranding Nocturne: how we built a fantasy ball from three routes to one
Event Society came to us with a night that did not exist yet. Here is how we took Nocturne from three competing design routes to a finished brand, a guideline, a launch film and a website, twelve months before the doors open.
Podcast
Listen to Is This Marketing?
Our founder Karleigh Pearson's podcast on the psychology, strategy, and creative decisions behind the marketing that shapes culture. New episodes monthly.
Is This Marketing?


















































