Is This Marketing?
A podcast uncovering the psychology, strategy, chaos, and creative decisions behind the marketing that shapes culture.
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About the podcast
A look behind the marketing that shapes culture.
Is This Marketing? is a podcast uncovering the psychology, strategy, chaos, and creative decisions behind the marketing that shapes culture. Hosted by Karleigh Pearson, founder of Lucky Boy Agency, it explores how brands really grow, why people buy, and the hidden mechanics inside ads, trends, campaigns, and product placements.
Each month, Karleigh interviews marketers, founders, and leaders while breaking down trending ads, controversial campaigns, and unexpected lessons from everyday moments.
Is This Marketing? treats every campaign, jingle, package, and cultural moment as a decision someone made on purpose. The show pulls those decisions apart so the strategy behind the surface becomes visible, for marketers, founders, and anyone trying to work out why a brand suddenly feels unavoidable.
This podcast will change the way you look at the world. Once you see it, you can't unsee it.
Topics
What Is This Marketing? covers.
Consumer psychology
Why people buy, what earns trust, and what quietly builds preference over time.
Creative strategy
The thinking behind campaigns that actually move the needle, pulled apart in plain language.
Ad breakdowns
Reading trending ads the way critics read films. What the work is doing, and why.
Brand storytelling
How narrative carries a brand across platforms, not just in a tagline or a single campaign.
Cultural moments
Launches, controversies, and the trends worth tracking for anyone building a brand in public.
Founders and marketers
Long-form conversations with the people building, running, and leading brands worth watching.
Media and placement
Where marketing dollars actually move, how decisions get made, and who the real audience is.
Case studies
Work that worked, work that didn’t, and the reasons that usually aren’t the ones reported.
Host
Hosted by Karleigh Pearson.
Karleigh is the founder and Agency Director of Lucky Boy Agency, a Melbourne creative and marketing studio. She leads strategy and client work across the studio’s brand, film, content, and paid media output.
Before Lucky Boy, Karleigh spent over a decade across marketing, PR, content leadership, and creative direction. Is This Marketing? grew out of the conversations she kept having in and out of the studio, now recorded and released monthly for anyone who wants a front-row seat to how the work gets made.
Listeners
Who Is This Marketing? is for.
Marketers and brand teams
Heads of marketing, strategists, and content leads looking for sharper thinking and new frames for old problems.
Founders and operators
People building something and trying to work out how to make it land with the right audience, on the right channel, at the right moment.
Creatives
Designers, writers, directors, and producers who want to understand the strategy side of the work they make.
Cultural spectators
Anyone who follows advertising, branding, and trends the way other people follow sport.
Announcement
Watch Karleigh launch Is This Marketing?
The announcement video, straight from the source. Karleigh on why Is This Marketing? exists, what the show covers, and who it’s built for.
Open post on LinkedInFAQ
Is This Marketing? FAQ.
- What is Is This Marketing?
- Is This Marketing? is a podcast uncovering the psychology, strategy, chaos, and creative decisions behind the marketing that shapes culture. It explores how brands really grow, why people buy, and the hidden mechanics inside ads, trends, campaigns, and product placements.
- Who hosts Is This Marketing?
- Karleigh Pearson, founder of Lucky Boy Agency, a Melbourne creative and marketing agency. Each episode, Karleigh interviews marketers, founders, and leaders, and breaks down trending ads, controversial campaigns, and unexpected lessons from everyday moments.
- Where can I listen to Is This Marketing?
- Is This Marketing? streams on Spotify. Follow the show on Instagram at @isthismarketing.podcast for episode drops and behind-the-scenes clips.
- How often are new episodes released?
- New episodes are released monthly.
- What topics does Is This Marketing? cover?
- The show covers consumer psychology, creative strategy, ad breakdowns, brand storytelling, cultural moments, case studies, and in-depth conversations with founders, marketers, and creative leaders. Each episode picks one thread and pulls it apart.
- Who should listen to Is This Marketing?
- Marketers, founders, brand and content teams, and creatives looking for sharper thinking. The show also resonates with anyone curious about why certain brands dominate conversation and how cultural moments get engineered.
- Is Is This Marketing? good for people new to marketing?
- Yes. Episodes are designed to be clear and jargon-light. Beginners can follow along without a marketing background, and more experienced listeners get sharper analysis and insider context on campaigns they’ve seen running.
- Can I pitch a guest or topic?
- Guest and topic pitches are welcome. Send a DM to @isthismarketing.podcast on Instagram with who or what you think would make a strong episode and why.
- Where else can I find Karleigh Pearson?
- Karleigh is the founder of Lucky Boy Agency in Melbourne. Work, case studies, and contact live at luckyboy.agency. For podcast updates, follow @isthismarketing.podcast on Instagram.
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