Brand design for professional services firms, made in Collingwood.

The buyer is researched, the sale is considered, and the brand is doing trust-building work months before a meeting is booked. That changes everything: positioning is sharper, photography is people-led not product-led, the messaging tone is restrained, and the artefacts that matter most are the ones a buyer reads in private (capability statement, partner profile, case study). Consumer brand patterns rarely translate. We design for the part of the buying journey nobody sees.

Most professional services rebrands sit in the $15,000 to $40,000 range, depending on size, scope, and whether a new website is bundled in. Small to mid-size firms usually land at $15,000 to $25,000 for strategy, identity, guidelines, and a pitch template suite. Larger firms or full rebrands with website builds typically run $30,000 to $60,000+. Our Branding Package starts at $15,000 and Custom scopes from $25,000.

Eight to fourteen weeks for a strategy-led identity refresh and pitch template suite. Twelve to twenty weeks for a full rebrand with a new website. The longest phase is usually internal alignment, especially if the firm has a partnership structure with multiple sign-offs. Lock the approver list at kickoff and the timeline holds.

Yes. We have done identity work for funds management, advisory, and corporate finance firms, and we know how to set up artwork that handles AFSL footers, regulatory disclaimers, and master files that go through legal review without requiring a redesign every quarter. We are not lawyers. We work alongside your compliance team and design the system to make their review easier, not harder.

Yes. Partner portraits, office spaces, and case study photography are usually shot in the same engagement as the brand build, often on a single half-day. We do the styling, the shot list, and the post-production grade so the photography matches the identity system, not the photographer's house style.

Both. Most professional services rebrands ship better as a brand-and-website build, because the new identity needs the new site to launch into. Custom scopes that bundle brand and website start from $25,000 and run through a single project plan, not two parallel engagements.

Always. Most professional services firms have a marketing manager or BD lead who runs day-to-day comms. Our brand work is built to hand over: working guidelines, template libraries, and a 30-minute training session so the internal team can extend the brand without needing us in the room. We are happy to stay on a retainer for ongoing work, but the system is designed to function without one.

Yes. Recent professional services work includes Fraser & Partners (financial advisory), Vantage Asset Management (funds management), and Usher Group (commercial construction). The pattern repeats across legal, accounting, consulting, and advisory: positioning that holds up to scrutiny, identity that reads competent, and artwork that compliance can sign off without redesign.