Identity and design
Brands built to last the distance.
Identity systems, visual language, and design work that hold up across channels, formats, and years, not just launch day.
Brand
Branding that holds up across formats and years.
Identity systems, visual language, and design work built to flex across digital, print, packaging, and signage. Brand strategy first, design second, every time.
Good to know
Questions, answered.
How long does brand work take?
Typically 8 to 12 weeks for a full identity build including strategy, design system, photography direction, and rollout. Refresh-only projects ship faster (4 to 6 weeks). Rebrands of established businesses sit at the longer end because brand-equity transfer matters.
Do you do print as well as digital?
Yes. Menus, packaging, signage, vehicle livery, EDM templates, decks, brochures, and trade-stand collateral. We design for the format the work actually needs to live in, not just the digital surface.
Will I own the source files?
Yes. Editable working files, locked logo files, full brand guidelines doc, and an asset library are part of every handover. The brand is yours, the source files are yours.
Do you do brand strategy, not just visual design?
Yes. We start with positioning, audience, voice, and competitive frame before we open Figma. Strategy first means design decisions trace back to a reason, not a mood.
Can you handle a rebrand for an established business?
Yes. Rebrand projects need extra care for brand equity. We audit what to keep, what to evolve, and what to retire, then design with a transition plan so customers come along for the change.
How much does branding cost in Melbourne?
We publish our pricing on /branding-packages, which most agencies don't. Brand Starter is $5,000 one-off and ships in 3 to 4 weeks (logo system, palette, type, simple guidelines). Branding Package is $15,000 one-off and ships in 8 to 12 weeks (full strategy, identity system, guidelines, applications). Custom scopes (brand-and-website builds, rebrands of established businesses, packaging-led projects) start at $25,000. Everything is fixed-fee, paid in milestones, never hourly.
What is the difference between a logo and a brand identity?
A logo is a single mark. A brand identity is the system around the mark: colour, type, photography direction, motion principles, application examples, and guidelines for how the brand behaves across every touchpoint. Buying a logo and calling it a brand is the most common reason small business branding fails in market inside the first year.
Do you do brand naming?
Yes. Naming is run as a discrete module: territory exploration, candidate generation, linguistic and trademark screening (in partnership with an IP screening partner), and a stakeholder readout. Naming sits inside a strategy engagement, not bolted on after — the wrong name in the right strategy is still the wrong name.
Brand with us