The right story in the right hands.
Public relations grounded in craft and contacts. We build narratives that earn coverage, not just impressions.
PR
PR that earns its place.
Public relations grounded in craft, contacts, and an honest read of what makes a story land. We pitch with the assets ready so coverage actually shows up.
Good to know
Questions, answered.
What kind of coverage do you typically pitch?
Trade press for B2B, lifestyle (Broadsheet, Concrete Playground, Time Out) for hospitality and consumer brands, business press (AFR, BRW) for finance and corporate, plus broadcast where the story warrants. We lead with the right outlet for the angle, not a blanket pitch list.
Can you guarantee coverage?
No agency that respects the press can. We can guarantee the pitch, the angle, the relationships, and the assets ready to ship. Coverage depends on the news cycle and the strength of the story, both of which we work hard on.
Do you do launch campaigns and brand reveals?
Yes. Product launches, venue openings, brand reveals, milestone moments. We coordinate the assets, the pitch list, the embargo timing, and the rollout calendar so the moment lands as a single story.
How do you measure PR work?
Coverage volume, outlet quality, share of voice vs competitors, and where appropriate, lift in branded search and direct traffic during the campaign window. Reporting is monthly with the actual coverage clipped, not vanity metrics.
Do you work alongside in-house comms teams?
Yes. Several of our PR clients have an in-house comms function and use us for production capacity, specific campaigns, or specialist outlet relationships. We plug in as an extension, not a replacement.
Pitch with us