Commercial video, Melbourne
Commercial video production for Melbourne TVCs, paid ads, and premium campaigns.
Director-led TVCs, paid digital commercials, and high-end advertising video. Full crew, talent with usage rights, custom score, and broadcast-ready post. Made in our Collingwood studio for the brands competing inside a paid media auction.
Director-led production
Commercial work that competes inside a paid media buy.
A Collingwood video studio for Melbourne TVCs, paid digital, and premium brand campaigns.
Lucky Boy is a video production studio on Rokeby Street, Collingwood, working with Melbourne brands on commercial video that has to compete inside a paid media auction or a broadcast slot. Treatment-led production, director attached at brief, full crew on the day, broadcast-ready post and rights at delivery.
Most of our commercial video clients are Melbourne consumer brands, hospitality groups, retail chains, and B2C scale-ups running real media against the spot. Pricing on our [video production cost Melbourne](/blog/video-production-cost-melbourne) post.
What's included
Six things every commercial production ships.
Treatment on top, director-led production with full crew in the middle, broadcast-ready post and rights at delivery.
- 01Concept and treatmentWritten treatment, director attached, storyboard, and a shot list. The deck a TVC budget can be signed off against, not a pitch document with placeholder images.
- 02Director, DOP, and full crewDirector-led production with DOP, gaffer, sound recordist, art department, stylist, hair and make-up. The full crew the spot needs, scoped against the shot list.
- 03Talent, casting, and rightsCasting through Melbourne agencies, talent contracts and usage rights aligned to the media buy. Music licensing scoped at the brief, not at delivery.
- 04Multi-day productionTwo to five shoot days for most TVC and high-end commercial work. Scout days, talent days, B-roll days scoped separately so the schedule and budget hold.
- 05Post-production timelineEdit, grade, sound design, music, motion graphics, and a structured revisions cycle. Three to six week post on a TVC, with screening dates locked at the brief.
- 06Multiple cuts and platforms30s broadcast cut, 15s pre-roll cut, 6s bumper, plus vertical 9:16 versions for paid social. One production, every channel.
Recent commercial work
Spots built to compete in a paid media auction.
Why Collingwood
A video studio with the production and post teams in one room.
Our studio is on Rokeby Street, Collingwood. Director, producer, DOP, edit, grade, and sound design all sit in the same space. That matters for commercial work because the post window on a TVC is short, the broadcaster delivery spec is strict, and any handoff between separate vendors adds days that the schedule cannot afford.
For Melbourne commercial clients, the studio sits between the inner-north talent and crew market and the CBD media-agency cluster. Easy for media partners to drop in for screening, easy for the production team to scout locations across the inner ring inside a single day.
How we start
From first call to first project, in three steps.
No long forms, no qualifying calls with someone who is not going to do the work. You speak directly with the team who will run your project.
01
A 30-minute scoping call.
You tell us what you are trying to move (a launch, a brand refresh, a revenue target). We tell you whether we are the right agency for it. If we are not, we tell you who is.
02
A fixed-fee proposal.
Inside a week you get a written scope with deliverables, timeline, and a fixed price. Nothing hourly, nothing surprise. If you want to swap something out, we re-scope before anyone signs anything.
03
Kickoff and ship.
Project work usually starts inside two weeks. Retainers start at the top of the following month. Your project lead is in the studio on Rokeby Street and you can call them directly.
Results
What commercial video has done.
5 stars on Google
Straight from the clients.
A few words from the people we work with.
What began as an initial social media management arrangement has grown and flourished into something far greater.
I don't know whether to be mad that you made me cry for three minutes or to be impressed that you've created something even more special than we imagined. It's absolutely beautiful, a truly special legacy.
I feel like the luckiest girl ever to have found Lucky Boy Agency at a pivotal point in my business. The team have rebranded our company with a fresh, modern, authentically 'us' look.
We recently worked with Karleigh and the team at Lucky Boy Agency on a shoot for Sommerstone Property Group, producing around 40 videos. We couldn't be happier with how it all came together.
Karleigh and Jake have been incredible bringing our brand to life. When we were searching for an agency, Karleigh took the time to understand our business, our goals, and put together a bespoke plan.
An absolute delight to work with Karleigh and the team at Lucky Boy Agency. Our TVC delivered on time and to budget. Nothing was too much trouble. Would definitely recommend.
We couldn't be happier with our experience working with Lucky Boy Agency. From start to finish, the team absolutely nailed it. The branding and website they created for us have been a total game-changer.
We recently used Lucky Boy for some videography and had an amazing experience from start to finish.
Karleigh and Jake are an amazing duo. I'm so happy we found each other. We have been working together for the past couple of years and they have helped the business grow a lot.
If I could give 10 stars I would. The Lucky Boy team are incredible and very professional. They took my website to a whole new level and created a hero video that is a true representation of my brand and is something I will cherish forever.
I've used Lucky Boy for a number of projects. They've always been quick to respond, they're easy going, and they exceed expectations. Few agencies tick all three boxes. I highly recommend them for video, social media, or content work.
They did a fantastic job helping us produce a short promo video for use on our website. The whole process was seamless and stress free for us.
Good to know
Commercial video in Melbourne, the questions buyers actually ask.
What is commercial video production?
Commercial video production is high-end advertising video — TVCs, paid digital commercials, premium brand campaigns, and the cinematic work that runs against a paid media buy. Different from brand film (which is story-led, multi-deliverable, run on owned channels) and corporate video (which is interview-led, B2B, run on LinkedIn) because the work is built specifically to compete inside a paid media auction or a broadcast slot.
How much does a TVC cost in Melbourne?
A TVC produced in Melbourne for free-to-air or premium digital placement typically runs $40,000 to $150,000+ in 2026. Director-led production, full crew with DOP, gaffer, sound and stylist, talent with usage rights, drone where briefed, custom score, and a post-production timeline of three to six weeks. The fee scales with talent (real actors plus usage), shoot days, and whether the spot needs international or rights-cleared music. Full bracket breakdown on our [video production cost Melbourne](/blog/video-production-cost-melbourne) post.
How long does TVC production take?
Brief to broadcast-ready cut is usually twelve to twenty weeks for a TVC. Pre-production is three to five weeks (treatment, casting, location scouting, rights clearance), shoot is two to five days, post-production is three to six weeks (edit, grade, sound, music, revisions, broadcast deliverables). Talent and rights are usually the slowest pre-production line items.
Do you handle talent casting and usage rights?
Yes. We work with Melbourne casting agencies for talent (actors, presenters, voice-over) and structure talent contracts to match the media buy. Usage rights typically scope to: the channels (free-to-air vs digital vs out-of-home), the territory (Australia, Australia + NZ, worldwide), and the duration (6, 12, 24 months). Usage fees are usually 100 to 200 per cent of the shoot-day talent fee depending on the buy.
Can you handle music rights and broadcast clearance?
Yes. Music licensing through Musicbed, Artlist, or APRA-cleared catalogues for most projects. Custom scoring through our composer roster for higher-end TVCs. Broadcast clearance handled in-house — TVC delivery to free-to-air typically requires CAD-compliant audio mixes, captions, and metadata; we deliver against the broadcaster spec, not a generic export.
Where do you shoot commercials?
Studios in Collingwood, Cremorne, and Port Melbourne for controlled-set work. On-location across Melbourne for venues, lifestyle, and street commercials, with council permits pulled across City of Melbourne, City of Yarra, and City of Port Phillip. Public Transport Victoria approvals where the spot involves trams, trains, or Southern Cross Station. Drone work run by a CASA-licensed pilot.
Can you work with a media agency or paid media partner?
Yes, and it works better when we do. Our team scopes the production against the media buy: we know what the YouTube pre-roll cut needs vs what the BVOD spot needs vs what the OOH still needs. We can work alongside your existing media agency or run the paid layer in-house through [our ad management practice](/services/ad-management). Either way the production aligns to the buy.
Will we own the footage and the master files?
Yes for the brand. Talent rights and music rights are scoped to the agreed media buy and territory; reusing the spot in a different territory or beyond the agreed window means re-clearing rights (which we can run for you). All other source footage, master files, and broadcast-ready exports transfer to you on final invoice.
Related reads
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