Trucking & transport marketing, Melbourne
Marketing and social media for the trucking and transport industry.
Ongoing social, content capture, community management, and campaigns for transport operators, suppliers, and industry bodies. The team that runs the channels for ROADBOSS Magazine and Heavy Vehicle Industry Australia, working Australia-wide from Collingwood.
Always-on content
We keep the channels running.
A Collingwood agency that manages social and content for the Australian heavy vehicle industry.
Lucky Boy runs ongoing social media and content for transport and heavy vehicle clients. We manage the channels for ROADBOSS Magazine, capturing driver stories and rig content that grow the audience month on month, and we run social and event campaigns for Heavy Vehicle Industry Australia, including real-time content from the floor at the Brisbane Truck Show.
The difference is that we shoot our own content. We are not posting stock photos and chasing trends. We are in the yards and at the shows capturing the real thing, then turning it into a content pipeline that keeps the feed full and the community engaged. Pricing on our marketing agency cost Melbourne post.
What's included
Six things every transport marketing retainer ships.
Management and content at the core, paid and campaigns around the edges, reporting you can actually act on at the end of every month.
- 01Always-on social managementThe day-to-day we run for ROADBOSS and HVIA: planning, scheduling, posting, and managing the channels so they stay active between campaigns. Instagram, Facebook, LinkedIn, TikTok, and YouTube, whichever the audience actually uses.
- 02Content capture built for the feedWe shoot the trucks, drivers, depots, and events, then cut them into the short, vertical, scroll-stopping content the channels live on. The same shoot days feed the long-form video and the website too.
- 03Community managementThe trucking community talks back, and a lot of the value is in the comments and DMs. We manage the conversation, surface the good stories, and keep the brand voice consistent whether it is a dealer enquiry or a driver tagging their rig.
- 04Paid social and GoogleMeta and Google campaigns built for transport-industry goals: driver recruitment, dealer leads, event registrations, subscriber growth. Targeted, tracked, and reported against a number that matters, not vanity reach.
- 05Campaigns and event pushesCoordinated pushes around launches, open days, and shows. For HVIA at the Brisbane Truck Show that means real-time content and a campaign that runs before, during, and after the floor is open.
- 06Reporting you can act onMonthly reporting in plain language: what we posted, what worked, what it drove, and what we are changing next month. No 40-page dashboard nobody reads.
Recent transport work
Channels we run, month in, month out.
Why Collingwood
One team for content, social, and the channels.
Our studio is on Rokeby Street, Collingwood, where the social team sits next to the video, web, and brand teams. For transport clients that means the people capturing the content are the same people running the channels, so nothing gets lost between a shoot and a post.
We work with transport businesses Australia-wide. The content gets captured wherever the trucks and the events are, then planned, scheduled, and managed from the studio so the channels never go quiet between shoots.
How we start
From first call to first project, in three steps.
No long forms, no qualifying calls with someone who is not going to do the work. You speak directly with the team who will run your project.
01
A 30-minute scoping call.
You tell us what you are trying to move (a launch, a brand refresh, a revenue target). We tell you whether we are the right agency for it. If we are not, we tell you who is.
02
A fixed-fee proposal.
Inside a week you get a written scope with deliverables, timeline, and a fixed price. Nothing hourly, nothing surprise. If you want to swap something out, we re-scope before anyone signs anything.
03
Kickoff and ship.
Project work usually starts inside two weeks. Retainers start at the top of the following month. Your project lead is in the studio on Rokeby Street and you can call them directly.
Results
What transport marketing has done.
5 stars on Google
Straight from the clients.
A few words from the people we work with.
What began as an initial social media management arrangement has grown and flourished into something far greater.
I don't know whether to be mad that you made me cry for three minutes or to be impressed that you've created something even more special than we imagined. It's absolutely beautiful, a truly special legacy.
I feel like the luckiest girl ever to have found Lucky Boy Agency at a pivotal point in my business. The team have rebranded our company with a fresh, modern, authentically 'us' look.
We recently worked with Karleigh and the team at Lucky Boy Agency on a shoot for Sommerstone Property Group, producing around 40 videos. We couldn't be happier with how it all came together.
Karleigh and Jake have been incredible bringing our brand to life. When we were searching for an agency, Karleigh took the time to understand our business, our goals, and put together a bespoke plan.
An absolute delight to work with Karleigh and the team at Lucky Boy Agency. Our TVC delivered on time and to budget. Nothing was too much trouble. Would definitely recommend.
We couldn't be happier with our experience working with Lucky Boy Agency. From start to finish, the team absolutely nailed it. The branding and website they created for us have been a total game-changer.
We recently used Lucky Boy for some videography and had an amazing experience from start to finish.
Karleigh and Jake are an amazing duo. I'm so happy we found each other. We have been working together for the past couple of years and they have helped the business grow a lot.
If I could give 10 stars I would. The Lucky Boy team are incredible and very professional. They took my website to a whole new level and created a hero video that is a true representation of my brand and is something I will cherish forever.
I've used Lucky Boy for a number of projects. They've always been quick to respond, they're easy going, and they exceed expectations. Few agencies tick all three boxes. I highly recommend them for video, social media, or content work.
They did a fantastic job helping us produce a short promo video for use on our website. The whole process was seamless and stress free for us.
Good to know
Transport marketing in Melbourne, the questions operators actually ask.
What does trucking and transport marketing involve?
For the transport and heavy vehicle industry it is usually a mix of ongoing social media management, content capture, community management, and paid campaigns, all built around the trucks, the drivers, and the events. We run this as an ongoing program for ROADBOSS Magazine and Heavy Vehicle Industry Australia, capturing content, managing the channels, and pushing campaigns around launches and shows.
How much does trucking marketing cost?
Ongoing social and content management for a transport business typically runs as a monthly retainer from around $2,500 to $7,000 in 2026, depending on how many channels, how much original content per month, and whether paid campaigns are in scope. One-off campaign and content pushes are quoted per project. Full breakdown on our marketing agency cost Melbourne post.
Which platforms work for the transport industry?
It depends who you are trying to reach. Owner-operators and drivers are heavy on Facebook, Instagram, and increasingly TikTok and YouTube, which is where the ROADBOSS audience lives. Dealers, suppliers, and industry bodies lean more on LinkedIn and YouTube. We do not run every channel for the sake of it. We run the ones your actual audience uses and put the content budget there.
Do you create the content or just manage the posting?
We create it. That is the point. We shoot the trucks, drivers, depots, and events ourselves, then cut that footage into feed-ready content. Posting a stock photo and a caption is not marketing for this industry. The community responds to real rigs, real people, and real stories, which is exactly what our trucking video production is set up to capture.
Can you handle driver recruitment campaigns?
Yes. Driver and operator shortages are one of the most common reasons transport businesses come to us. We build recruitment content and paid campaigns that show what it is actually like to drive for you, then target them at the right people on Meta and Google. Real footage of the fleet and the team outperforms a generic job ad every time.
Do you also do video and websites for transport businesses?
Yes, and it works best together. The social program is fed by our trucking video production and points at a transport website built to convert. ROADBOSS and HVIA both run all three with us as one program, which is what keeps the brand consistent and the content pipeline full.
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