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Padthaway Resources

Padthaway Resources Corporation partnered with Lucky Boy Agency for a brand evolution, a full website rebuild, a hero film and a photography series. Padthaway is an Aboriginal owned and controlled fuel supplier, Supply Nation and Kinaway certified, moving diesel, oils and lubricants to infrastructure, construction, data centre and renewable energy projects across Australia. We kept the existing mark and built the system around it, writing the guideline that governs the mark, the Harvest Orange palette, the Aspekta and Roboto Mono pairing and the imagery, then rolling it through an application suite of pull up banners, notebooks, letterhead, business cards and social templates. The new site rebuilds the product and service story around onsite refuelling, bulk supply and fuel cards, and the film and stills give the brand a library of its own operations to draw on.

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A Padthaway Resources tanker in the new livery, parked between two excavators on a civil site.
The brandmark page of the guideline, setting out the combination mark, symbol, word mark and PRC letter mark.
The colour page of the guideline: Floral White, Shadow Grey, Bright Snow, Fresh Sky, Dark Emerald, Yellow Green and Harvest Orange with their hex values.
The typography page of the guideline, pairing Aspekta with Roboto Mono on Harvest Orange.
Three Padthaway pull up banners in Harvest Orange, carrying the river motif and the seed dots.
Padthaway notebooks in Harvest Orange, one cover carrying the river motif and one the stacked mark.
The Padthaway letterhead, with the orange and blue river band running across the head of the page.
Padthaway social profiles with the tanker livery as the cover image and the symbol as the avatar.
Padthaway notebooks in Shadow Grey, with the mark and seed dots blocked in on the cover.
Two Padthaway operators in high visibility gear working on top of a plant machine.
A Padthaway Resources refuelling truck on the road between sites.
An operator coupling a diesel line to an excavator during an onsite refuel.
An operator refuelling a plant tank from the back of a truck.
A Padthaway Resources tanker driving a country road under trees.
An operator filling a site diesel cube from the Padthaway truck.
An operator working the hose reel on the back of a branded Padthaway truck.

Other work

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