Behind the scenes of our Valentine's Strawberry Gin shoot
A romance-led photo and video shoot for Capricorn Distilling Co's Strawberry Gin, built around natural light, soft pink tones, and the product front and centre.
For Capricorn Distilling Co's Strawberry Gin Valentine's campaign we leaned into the obvious — romance, pink tones, soft natural light, and the bottle doing most of the work.
Instead of a studio set we shot in an apartment. Roses, a couple of cocktail glasses, and golden hour doing the heavy lifting. Simple is usually right.
Photography
We went tight on details — labels, refractions in the glass, garnish, the pour. Intimate, moody, and letting the gin be the hero.
Video
The video leans UGC. Handheld, natural light, quick cuts of the pour and the colour. No studio gloss. Reads like something a friend might have shot, which is the point.
The supporting email campaign ran the same visual world — product-led imagery and a refined tone that felt both aspirational and easy to buy into for Valentine's.
