Launching Is This Marketing?, the podcast
Is This Marketing? is a new podcast from Karleigh Pearson, founder of Lucky Boy Agency, unpacking the psychology, strategy, and creative decisions behind the marketing that shapes culture.
Today I'm launching Is This Marketing?, a podcast about the psychology, strategy, chaos, and creative decisions behind the marketing that shapes culture. If you've ever watched a campaign take over your feed, or a brand quietly become unavoidable, this show is about how those moments actually get made.
You can listen on Spotify now, and follow along on Instagram at @isthismarketing.podcast for episode drops and behind-the-scenes clips. New episodes drop monthly.
Why Is This Marketing? exists
The conversations I keep having in and out of the studio always come back to the same thing: why did that ad work, why did that brand dominate, why did that moment land. Is This Marketing? is that conversation, recorded. Each episode pulls one campaign, one founder story, or one cultural moment apart so the strategy underneath becomes visible.
The goal is a show that feels useful to marketers, founders, and creative leaders, but also watchable for anyone who treats marketing like sport. No jargon walls. No academic framing. Clear thinking about work that matters.
What you'll hear
Every episode lives in one of four modes. Ad breakdowns, where we read a trending campaign the way critics read films. Founder and marketer interviews, long-form, with the people actually building brands worth watching. Cultural moment autopsies, where we figure out what quietly engineered something that felt spontaneous. And case studies, on work that worked, work that didn't, and the reasons that usually aren't the ones reported.
Topics include consumer psychology, creative strategy, ad breakdowns, brand storytelling, cultural moments, case studies, media and placement, and founder interviews.
Who should listen
Heads of marketing, strategists, and content leads looking for sharper frames. Founders and operators trying to work out how to make their brand actually land. Designers, writers, directors, and producers who want to see the strategy side of the work they make. And anyone who follows advertising, branding, and trends the way other people follow sport.
The full Is This Marketing? hub
The full podcast page is at luckyboy.agency/is-this-marketing. That's where the Spotify player lives, along with episode topics, listener archetypes, the host bio, FAQs, and the full Instagram feed. For listening, subscribing, and pitching guests, that's the home base.
If you want a front-row seat to how the work gets made, Is This Marketing? is the invitation. Press play and see if you can unsee it.
Keep listening
Listen to Is This Marketing?
The full podcast hub: Spotify player, episode topics, host bio, FAQs, and Instagram clips.
