Brand video production for Melbourne hospitality, retail, and product brands.

Brand video production is the long-form story-led video work that anchors a brand campaign — hero films for the homepage, launch campaigns, lookbook video, founder origin stories, and the cinematic content that gets cut into ad assets. Different from content video (which is volume-led, social-cadence work) and corporate video (which is talking-head, B2B-led work) because the goal is brand-building first, with conversion as the second-order effect.

A scripted, multi-deliverable Melbourne brand film typically costs $9,000 to $25,000 in 2026. The lower end is two shoot days with a small crew and a tight edit; the upper end is a director-led production with a writer, custom grade, and three or more deliverable cuts. Most launches and rebrands sit at the upper end because the asset has to do real work across paid and organic for the next twelve to twenty-four months. Full pricing on our [video production cost Melbourne](/blog/video-production-cost-melbourne) post.

Brief to first cut is usually six to twelve weeks for a bracket-three brand film. Pre-production runs two to three weeks (concept, script, casting, location scouting), shoot is one to two days, post-production runs two to four weeks (edit, grade, sound design, music, revisions). Bracket-four campaign films with talent and a custom score run twelve to twenty weeks end-to-end.

Yes, that is most of the work. We brief into a written treatment with a director and a writer in the room before any crew is booked. The treatment locks the story, the visual references, the talent direction, and the deliverables — so the shoot is execution, not invention. Most brand films we ship were written, storyboarded, and signed off before the camera turned on.

Yes. We work with Melbourne casting agencies for talent (actors, presenters, models) and have an in-house roster of stylists, hair and make-up, and prop sourcing for hospitality, retail, and product shoots. Talent and styling are quoted as a separate line item so you see the trade-off explicitly rather than buried in a lump-sum.

Our Collingwood studio for product, lookbook, controlled-set work. On-location for venues, lifestyle, hospitality, and retail brands needing real-world context. We pull council permits across City of Melbourne, City of Yarra, and City of Port Phillip for street and public-space shoots. Drone work where the shot calls for it, run by a CASA-licensed pilot.

Yes, that is the point of having brand and video in the same studio. The grade, the type, the music, and the pacing all hold to the brand identity work upstream. If you are still building the brand, our brand team can run the identity work in parallel with the film — the [Custom brand-and-website tier](/branding-packages) bundles the two from $25,000.

A typical brand film delivers: a 90-second to 2-minute hero film for the website, a 60-second cut for paid social, a 30-second cut for pre-roll, a 15-second cut for short-form, vertical 9:16 versions of the social cuts for Reels and TikTok, plus stills coverage from the same shoot day and master files for future cutting. All transferred on final invoice with full usage rights.