A branding agency for South Melbourne, identities for design-led brands.

Honest answer: no. Our studio is on Rokeby Street in Collingwood, fifteen minutes north of the South Melbourne Market. We work with South Melbourne design-led brands, premium hospitality, property businesses, and lifestyle clients because the work is interesting, the conversations are face to face, and the door is open if you want to drop in. Plenty of agencies put a South Melbourne address on their site without a real office to back it up. We would rather tell you exactly where we are.

A lot of our brand work lives in South Melbourne's wheelhouse: design-led product brands, premium hospitality off Clarendon Street and Cecil Street, the South Melbourne Market food scene, and the property and creative-services businesses around Albert Road. The reason these brands need real strategy is that the audience is design-literate, the visual bar is high, and the difference between a brand that holds and one that disappears inside a year comes down to the strategy underneath the logo.

A real branding project is three things, not one: strategy, an identity system, and a set of applications. Strategy is the workshop that locks positioning, audience, voice, and competitive frame. Identity is the visual system, logo, secondary marks, colour palette, typography, motion. Applications are the artefacts your business actually ships, stationery, signage, social, packaging, EDM templates, decks. Skip any one of the three and the work falls apart inside six months.

Brand Starter ships in 3 to 4 weeks. Full Branding Package, including strategy workshop, identity system, brand guidelines, and core applications, runs 8 to 12 weeks. Rebrand of an established business sits at the longer end because brand-equity transfer matters. Brand-and-website builds (the Custom tier) typically run 10 to 14 weeks.

Strategy first, every project, no exceptions. We do not open Figma until positioning, audience, voice, and competitive frame are locked and signed off. Most agencies will tell you they do strategy and then deliver three logo concepts the same week. Ours starts with a workshop, a written positioning document, and a stakeholder sign-off before any visual design begins.

Editable working files, locked logo files in every format (SVG, PNG, AI, EPS, PDF), a full brand guidelines document, an asset library of templates, and a Drive folder of everything organised so your team can find what they need. For full Branding Package projects you also get the core applications shipped: social kit, stationery, basic signage, EDM templates. Source files are yours, IP is yours, on final invoice.

Yes. Rebrands need extra care because brand equity is at stake. We start with a brand audit: what to keep, what to evolve, what to retire. Then we design a transition plan so existing customers come along for the change rather than feeling abandoned. Established-business rebrands typically sit at the longer end of the timeline (12 weeks) and the higher end of the pricing range.

We publish our pricing, which most agencies don't. Brand Starter is $5,000 one-off and ships in 3 to 4 weeks (logo system, palette, type, simple guidelines). Branding Package is $15,000 one-off and ships in 8 to 12 weeks (full strategy, identity system, guidelines, applications). Custom scopes (brand-and-website builds, rebrands of established businesses, packaging-led projects) start at $25,000. Everything is fixed-fee against an agreed scope, never hourly.

Yes. Plenty of agencies design brands that only work on a screen. We design for the medium the work actually lives in: menus, packaging, signage, vehicle livery, EDM templates, trade-stand collateral, decks, brochures, business cards. If your business runs on print, the brand has to print well, and we set up specs (CMYK builds, foil specs, pantone matches) so production runs don't surprise you.