A branding agency in Collingwood, building identities that hold up.

A real branding project is three things, not one: strategy, an identity system, and a set of applications. Strategy is the workshop that locks positioning, audience, voice, and competitive frame. Identity is the visual system, logo, secondary marks, colour palette, typography, motion. Applications are the artefacts your business actually ships, stationery, signage, social, packaging, EDM templates, decks. Skip any one of the three and the work falls apart inside six months. Our Branding Package at $15,000 covers all three end-to-end. The Brand Starter at $5,000 is the visual-only tier for businesses that already know who they are.

Brand Starter ships in 3 to 4 weeks. Full Branding Package, including strategy workshop, identity system, brand guidelines, and core applications, runs 8 to 12 weeks. Rebrand of an established business sits at the longer end because brand-equity transfer matters. Brand-and-website builds (the Custom tier) typically run 10 to 14 weeks because the site launches with the new identity, not before it. Timelines start from kickoff, not from the deposit.

Strategy first, every project, no exceptions. We do not open Figma until positioning, audience, voice, and competitive frame are locked and signed off. Most agencies will tell you they do strategy and then deliver three logo concepts the same week. Ours starts with a workshop, a written positioning document, and a stakeholder sign-off before any visual design begins. The work that comes after only holds together because the strategy under it does.

Editable working files, locked logo files in every format (SVG, PNG, AI, EPS, PDF), a full brand guidelines document, an asset library of templates, and a Dropbox or Drive folder of everything organised so your team can actually find what they need. For full Branding Package projects you also get the core applications shipped, social kit, stationery, basic signage, EDM templates. Source files are yours, IP is yours, on final invoice. No subscription traps, no licensing fees.

Yes. Rebrands need extra care because brand equity is at stake. We start with a brand audit: what to keep, what to evolve, what to retire. Then we design a transition plan so existing customers come along for the change rather than feeling abandoned. Established-business rebrands typically sit at the longer end of the timeline (12 weeks) and the higher end of the pricing range, because the strategy work is heavier and the rollout is more delicate.

We publish our pricing, which most agencies don't. Brand Starter is $5,000 one-off and ships in 3 to 4 weeks (logo system, palette, type, simple guidelines). Branding Package is $15,000 one-off and ships in 8 to 12 weeks (full strategy, identity system, guidelines, applications). Custom scopes (brand-and-website builds, rebrands of established businesses, packaging-led projects) start at $25,000. Everything is fixed-fee against an agreed scope, paid in milestones, never hourly time and materials.

Yes. Plenty of agencies design brands that only work on a screen. We design for the medium the work actually lives in: menus, packaging, signage, vehicle livery, EDM templates, trade-stand collateral, decks, brochures, business cards. If your business runs on print, the brand has to print well, and we set up specs (CMYK builds, foil specs, pantone matches) so production runs don't surprise you.

Yes. All working files (Figma, Illustrator, InDesign as relevant), all locked logo files in every format, the full brand guidelines document, and the asset library transfer to you on final invoice. The brand is yours, the source is yours, and you can take it to any agency or freelancer in the future without paying us for permission.

Yes, but not the 200-page PDF kind that nobody reads. Our guidelines are working documents: logo usage rules, palette specs, type specs, photography direction, voice principles, and the application templates that show how the system actually flexes. The point is to give your internal team and any future agency or freelancer the rules they need to extend the brand without breaking it. The guidelines doc is included in every Branding Package project.

Brand strategy is the upstream work that locks positioning, audience, and competitive frame. Brand messaging is the written layer that turns the strategy into a hierarchy of claims, taglines, value propositions, and proof points your team can use across the website, sales decks, ads, and social. Strategy decides what the brand stands for. Messaging is how the brand says it. Both sit inside the same engagement when we run a full project. We also work as a brand messaging consultant for clients who already have the strategy locked and need the language to express it.

Yes. Brand naming covers product names, sub-brand naming, full company renames, and naming-system architecture for businesses with multiple offerings. Our process runs four phases: brief and territory, candidate generation, trademark and domain screening, and presentation with rationale. Standalone naming projects start from $4,500. Most naming work happens inside a larger branding or rebrand engagement where the name and the identity are decided in lockstep.

Brand management is the ongoing application of the brand system after a project ships: rollout across new touchpoints, internal team enablement, quarterly governance check-ins, and the design support that keeps the brand from drifting. We offer brand management as a monthly retainer for clients who have shipped a branding project and want a single Melbourne studio to own the brand on an ongoing basis, rather than spreading the work across freelancers as needs come up.

Yes. Brand consultancy engagements scope to a single piece of the work: strategy-only, messaging-only, naming-only, or a brand audit and recommendations report. Right for businesses with an internal design team that need senior strategy or messaging input without buying a full identity build. Most consultancy projects run two to six weeks and start from $4,500 for a tight scope.

Visual identity is one part of branding, not all of it. The visual identity (also called corporate identity or brand identity) is the logo system, colour palette, typography, photography direction, and motion cues, the visible surface that people recognise. Branding is the bigger discipline that includes the strategy and messaging upstream of the visual work, plus the applications and brand management downstream of it. Most engagements that come to us asking for visual identity end up benefitting from a tighter scope of strategy and messaging first so the visual work has something to express.