Construction branding & design, Melbourne
Branding and design for the construction and trades industry.
Brand identity, campaigns, signage, and content systems for builders and construction firms. The studio behind The Usher Group brand and the We Are Usher campaign, working Australia-wide from Collingwood.
Identity and design
A brand built to work on site.
A Collingwood design studio building brands for the construction industry.
Lucky Boy designs brands for construction and trades businesses. We built the brand and campaign work for The Usher Group, including the We Are Usher identity, and applied it across film, social, signage, and collateral as part of an ongoing program of design, content, and video.
Construction branding has a harder job than most. The same identity has to look right on a tender document, a hoarding, a ute, and a hi-vis shirt. We design systems that hold up across all of it, then keep them consistent because we also run the content. Pricing on our branding cost Melbourne post.
What's included
Six things every construction brand project ships.
Identity and system at the core, the applications that matter for construction in the middle, an actual rollout at the end, not just a guidelines PDF.
- 01Brand identity and systemLogo, type, colour, and the rules that hold it together, built for an industry where the brand has to read as credible on a tender, a hoarding, and a hi-vis shirt all at once. A system, not a one-off logo.
- 02Campaign designThe look and feel for campaigns like We Are Usher: a visual language that carries across film, social, print, and signage so every piece feels like one brand rather than a stack of unrelated assets.
- 03Signage and environmentalSite signage, hoardings, vehicle livery, and workwear. The brand applied to the places a construction business is actually seen, on the road, on the fence, and on site, designed to hold up at distance and at speed.
- 04Content and social designTemplates and a content system so the social and campaign work stays on-brand at volume. The design groundwork that makes ongoing content fast to produce and consistent to look at.
- 05Collateral and profilesCapability statements, tender documents, project profiles, and proposals designed to win work. The documents that decide jobs, made to look like the standard of the work they describe.
- 06Brand rolloutWe do not hand over a logo and disappear. We roll the brand out across every touchpoint and, because we also run the video and social, we keep it consistent as the brand goes to work day to day.
Recent construction work
A brand applied across the whole operation.
Why Collingwood
The design team next to the content team.
Our studio is on Rokeby Street, Collingwood, where the design team sits alongside the video, social, and photography teams. For construction clients that means the brand is not just designed and handed over, it is put to work and kept consistent by the same studio across film, social, and signage.
We work with construction businesses Australia-wide. The brand is designed and built from the studio, then applied wherever the business is seen, on site, on the road, and online.
How we start
From first call to first project, in three steps.
No long forms, no qualifying calls with someone who is not going to do the work. You speak directly with the team who will run your project.
01
A 30-minute scoping call.
You tell us what you are trying to move (a launch, a brand refresh, a revenue target). We tell you whether we are the right agency for it. If we are not, we tell you who is.
02
A fixed-fee proposal.
Inside a week you get a written scope with deliverables, timeline, and a fixed price. Nothing hourly, nothing surprise. If you want to swap something out, we re-scope before anyone signs anything.
03
Kickoff and ship.
Project work usually starts inside two weeks. Retainers start at the top of the following month. Your project lead is in the studio on Rokeby Street and you can call them directly.
Results
What a construction brand has done.
5 stars on Google
Straight from the clients.
A few words from the people we work with.
What began as an initial social media management arrangement has grown and flourished into something far greater.
I don't know whether to be mad that you made me cry for three minutes or to be impressed that you've created something even more special than we imagined. It's absolutely beautiful, a truly special legacy.
I feel like the luckiest girl ever to have found Lucky Boy Agency at a pivotal point in my business. The team have rebranded our company with a fresh, modern, authentically 'us' look.
We recently worked with Karleigh and the team at Lucky Boy Agency on a shoot for Sommerstone Property Group, producing around 40 videos. We couldn't be happier with how it all came together.
Karleigh and Jake have been incredible bringing our brand to life. When we were searching for an agency, Karleigh took the time to understand our business, our goals, and put together a bespoke plan.
An absolute delight to work with Karleigh and the team at Lucky Boy Agency. Our TVC delivered on time and to budget. Nothing was too much trouble. Would definitely recommend.
We couldn't be happier with our experience working with Lucky Boy Agency. From start to finish, the team absolutely nailed it. The branding and website they created for us have been a total game-changer.
We recently used Lucky Boy for some videography and had an amazing experience from start to finish.
Karleigh and Jake are an amazing duo. I'm so happy we found each other. We have been working together for the past couple of years and they have helped the business grow a lot.
If I could give 10 stars I would. The Lucky Boy team are incredible and very professional. They took my website to a whole new level and created a hero video that is a true representation of my brand and is something I will cherish forever.
I've used Lucky Boy for a number of projects. They've always been quick to respond, they're easy going, and they exceed expectations. Few agencies tick all three boxes. I highly recommend them for video, social media, or content work.
They did a fantastic job helping us produce a short promo video for use on our website. The whole process was seamless and stress free for us.
Good to know
Construction branding in Melbourne, the questions builders actually ask.
What is construction branding and design?
For the construction and trades industry, branding and design covers the brand identity, the campaign look and feel, signage and livery, and the content and document systems that make a builder read as credible and consistent. We built the brand work and the We Are Usher campaign identity for The Usher Group, applied across film, social, signage, and collateral.
How much does construction branding cost in Melbourne?
A brand identity and system for a construction business typically runs $7,000 to $25,000 in 2026, depending on scope: a focused identity refresh sits at the lower end, a full identity with signage, livery, templates, and a campaign look sits higher. Ongoing design is usually folded into a content retainer. Full breakdown on our branding cost Melbourne post.
What is included in a construction brand project?
A typical project delivers a logo and identity system, type and colour, brand guidelines, and the core applications: signage, vehicle livery, workwear, social templates, and document and tender collateral. We scope exactly which applications matter for your business at the brief, so the budget goes on what you actually use rather than a guidelines document that sits in a drawer.
Can you handle site signage, hoardings, and vehicle livery?
Yes. For a construction brand, the environment is half the job. Site signage, hoardings, fleet livery, and workwear are where most people actually see your brand, so we design them as part of the system, built to read clearly at distance, at speed, and in the conditions a site throws at them.
Do you also do video and social for construction firms?
Yes, and a brand is only as good as how consistently it is used. We pair the identity with construction video production and ongoing construction social media and marketing. Usher runs branding, video, and social with us as one program, which is exactly why the brand stays consistent everywhere it shows up.
Can you rebrand an established construction business?
Yes, and it is a careful process when there is equity in the existing name and reputation. We map what to keep and what to modernise, design the new system, then plan a rollout across signage, vehicles, digital, and collateral so the change reads as a considered step up rather than a business that has lost its footing.
Related reads
Before you start a project, read these.
Insights
How much does branding cost in Melbourne? A 2026 pricing guide
Real Melbourne branding prices in 2026. What $2,000, $5,000, $15,000, and $50,000 each get you, why budgets vary, and how to pick the right tier without overpaying.
Read postInsights
The content creation process that actually grows a business
A five-step content creation process for Australian businesses that need posts every week, not once a quarter. Strategy, production planning, shoot day, edit, and distribution, end to end.
Read post
Brief with us