Construction marketing, Melbourne
Marketing and social media for the construction and trades industry.
Ongoing social, content capture on site, community management, recruitment campaigns, and content for builders and construction firms. The team that runs the channels for The Usher Group, working Australia-wide from Collingwood.
Always-on content
We keep the channels running.
A Collingwood agency that manages social and content for the construction industry.
Lucky Boy runs ongoing social media and content for construction and trades clients. We manage the channels for The Usher Group, capturing site and leadership content and rolling out campaigns and a podcast that build the brand month on month, and we run social and PR for architecture studio Fraser & Partners.
The difference is that we shoot our own content. We are not posting stock photos and chasing trends. We are on the sites and at the projects capturing the real thing, then turning it into a content pipeline that keeps the feed full, the recruits coming, and the reputation building. Pricing on our marketing agency cost Melbourne post.
What's included
Six things every construction marketing retainer ships.
Management and content at the core, recruitment and campaigns around the edges, reporting you can actually act on at the end of every month.
- 01Always-on social managementThe day-to-day we run for Usher: planning, scheduling, posting, and managing the channels so they stay active between projects. LinkedIn, Instagram, Facebook, and YouTube, weighted to where your buyers and recruits actually are.
- 02Content capture on siteWe shoot the builds, the crews, the finished projects, and the leadership, then cut them into the scroll-stopping content the channels live on. The same shoot days feed the long-form video and the brand work too.
- 03Community managementConstruction is a relationship industry and a lot of the value is in the comments, DMs, and tags. We manage the conversation, surface the right stories, and keep the brand voice consistent whether it is a tender enquiry or a tradie tagging a job.
- 04Recruitment campaignsTargeted campaigns to fill site and trades roles, built on real footage of the work and the team. The labour shortage means a generic ad gets ignored, so we run content that shows what it is actually like to work for you.
- 05Campaigns and podcastCoordinated pushes around project completions, launches, and milestones, plus ongoing podcast production and content rollout, exactly as we run for Usher. The brand stays visible between projects, not just at handover.
- 06Reporting you can act onMonthly reporting in plain language: what we posted, what worked, what it drove, and what we are changing next month. Tied to the goals that matter, leads, recruits, and reputation, not vanity reach.
Recent construction work
Channels we run, project to project.
Why Collingwood
One team for content, social, and the channels.
Our studio is on Rokeby Street, Collingwood, where the social team sits next to the video, design, and brand teams. For construction clients that means the people capturing the content on site are the same people running the channels, so nothing gets lost between a shoot and a post.
We work with construction businesses Australia-wide. The content gets captured wherever the sites and projects are, then planned, scheduled, and managed from the studio so the channels never go quiet between builds.
How we start
From first call to first project, in three steps.
No long forms, no qualifying calls with someone who is not going to do the work. You speak directly with the team who will run your project.
01
A 30-minute scoping call.
You tell us what you are trying to move (a launch, a brand refresh, a revenue target). We tell you whether we are the right agency for it. If we are not, we tell you who is.
02
A fixed-fee proposal.
Inside a week you get a written scope with deliverables, timeline, and a fixed price. Nothing hourly, nothing surprise. If you want to swap something out, we re-scope before anyone signs anything.
03
Kickoff and ship.
Project work usually starts inside two weeks. Retainers start at the top of the following month. Your project lead is in the studio on Rokeby Street and you can call them directly.
Results
What construction marketing has done.
5 stars on Google
Straight from the clients.
A few words from the people we work with.
What began as an initial social media management arrangement has grown and flourished into something far greater.
I don't know whether to be mad that you made me cry for three minutes or to be impressed that you've created something even more special than we imagined. It's absolutely beautiful, a truly special legacy.
I feel like the luckiest girl ever to have found Lucky Boy Agency at a pivotal point in my business. The team have rebranded our company with a fresh, modern, authentically 'us' look.
We recently worked with Karleigh and the team at Lucky Boy Agency on a shoot for Sommerstone Property Group, producing around 40 videos. We couldn't be happier with how it all came together.
Karleigh and Jake have been incredible bringing our brand to life. When we were searching for an agency, Karleigh took the time to understand our business, our goals, and put together a bespoke plan.
An absolute delight to work with Karleigh and the team at Lucky Boy Agency. Our TVC delivered on time and to budget. Nothing was too much trouble. Would definitely recommend.
We couldn't be happier with our experience working with Lucky Boy Agency. From start to finish, the team absolutely nailed it. The branding and website they created for us have been a total game-changer.
We recently used Lucky Boy for some videography and had an amazing experience from start to finish.
Karleigh and Jake are an amazing duo. I'm so happy we found each other. We have been working together for the past couple of years and they have helped the business grow a lot.
If I could give 10 stars I would. The Lucky Boy team are incredible and very professional. They took my website to a whole new level and created a hero video that is a true representation of my brand and is something I will cherish forever.
I've used Lucky Boy for a number of projects. They've always been quick to respond, they're easy going, and they exceed expectations. Few agencies tick all three boxes. I highly recommend them for video, social media, or content work.
They did a fantastic job helping us produce a short promo video for use on our website. The whole process was seamless and stress free for us.
Good to know
Construction marketing in Melbourne, the questions builders actually ask.
What does construction marketing involve?
For the construction and trades industry it is usually a mix of ongoing social media management, content capture on site, community management, and campaigns, all built around the projects, the crews, and the leadership. We run this as an ongoing program for The Usher Group, capturing content, managing the channels, and rolling out campaigns and a podcast, plus social and PR for architecture studio Fraser & Partners.
How much does construction marketing cost?
Ongoing social and content management for a construction business typically runs as a monthly retainer from around $2,500 to $7,000 in 2026, depending on how many channels, how much original content per month, and whether paid and recruitment campaigns are in scope. One-off campaigns are quoted per project. Full breakdown on our marketing agency cost Melbourne post.
Which platforms work for the construction industry?
It depends on the goal. For B2B credibility, tenders, and leadership content, LinkedIn and YouTube do the heavy lifting. For recruitment and brand awareness, Instagram, Facebook, and increasingly TikTok reach trades and site workers where they actually are. We do not run every channel for the sake of it. We run the ones that move your numbers and put the content budget there.
Do you create the content or just manage the posting?
We create it. That is the point. We shoot the builds, crews, and finished projects ourselves, then cut that footage into feed-ready content. A stock photo and a caption is not marketing for this industry. People respond to real sites, real trades, and real work, which is exactly what our construction video production is set up to capture.
Can you run recruitment campaigns for site and trades roles?
Yes. Filling site, trades, and project roles is one of the most common reasons construction firms come to us. We build recruitment content and paid campaigns that show the real work and culture, then target them at the right people. Footage of your actual crew and projects beats a generic job ad every time.
Do you also do video and branding for construction firms?
Yes, and it works best together. The social program is fed by our construction video production and built on branding and design for construction. Usher runs all three with us as one program, which is what keeps the brand consistent and the content pipeline full.
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