A creative agency in Melbourne, building work that holds up across formats.

A creative agency owns the visible part of how a business shows up. That is the brand strategy and identity, the website, the content that runs on social and in EDMs, the video and photography that fills it, and the campaigns that put it in front of an audience. Some agencies pick one of those and call themselves specialists. We do all of it in-house in Collingwood because creative work that has to live across formats falls apart when it is stitched across vendors. Strategy locks the why, the studio produces the what, and a single team owns the consistency.

Plenty of overlap, plenty of difference. A marketing agency is usually built around the channels and the measurement: paid media, SEO, EDMs, analytics, reporting. A creative agency is built around the work itself: the brand, the film, the photo, the website, the campaign idea. Lucky Boy is honest about being both. We run strategy and channel work as a marketing agency, and we produce the creative outputs in the same studio as a creative agency. The integration is the point. The creative is sharper because the strategy informed it, and the marketing performs because the creative was made for the channel.

Both. The studio is in Collingwood (Unit 7 / 112 Rokeby St, the inner-north creative quarter), and we work with businesses across Melbourne, regional Victoria, and the rest of Australia. Saying Collingwood is shorthand for the studio address. Saying Melbourne is shorthand for where most of our clients are based. The work is the same either way.

Independent and family-run businesses, scaling startups, professional services firms, and a handful of established brands that came to us for a rebuild. Most clients are in Melbourne or eastern-seaboard Australia, with a handful in regional Victoria and a few internationally. We work best with businesses that take their brand seriously, value the work, and want a long relationship with one studio rather than a churn of freelancers. We pass on projects where the brief is purely cost-led, or where the brand has nothing to say.

We publish our pricing. Brand Starter is $5,000 one-off (visual identity only, 3 to 4 weeks). Branding Package is $15,000 one-off (strategy, identity, guidelines, applications, 8 to 12 weeks). Websites start at $10,000 for a marketing site and go to $30,000+ for builds with custom CMS work. Content retainers start at $5,000 a month for ongoing content production. Video and photography are quoted per project against a creative brief. Campaigns are scoped against the media spend and the format. Everything is fixed-fee against an agreed scope, never hourly time and materials.

Strategy first, every project. We do not open Figma or pick up a camera until positioning, audience, and the creative idea are locked. The strategy is a written document, signed off by the stakeholder, and it sits underneath every creative decision that follows. Plenty of agencies skip this step because it is the unglamorous part. We do not, because the creative output is only as coherent as the strategy under it.

Yes. Brand-and-website builds are the project shape we do most often, because the two pieces of work need to inform each other. Brand strategy and identity get built first, the website is designed against that identity, the photography and video are produced into the same visual system. Typical timeline is 10 to 14 weeks from kickoff to launch. Pricing depends on scope, with most full-stack builds sitting between $25,000 and $60,000.

Both. Project work covers the big creative builds (brand, website, campaign, film). Retainers cover the ongoing creative output that keeps a brand alive after launch (monthly content, social, EDM, ad creative refresh, small site updates). Most relationships start as a project and roll into a retainer once the brand is in market. There is no minimum retainer length, no auto-renewal, and you can pause or stop at any month end.

Yes. All working files, locked exports, master video files, raw photography, source code for the site, and editable brand assets transfer to you on final invoice. The work is yours, the IP is yours, and you can take it to any agency or freelancer in the future without paying us for permission. No subscription traps, no licensing fees.