Cremorne, Melbourne
A social media agency for Cremorne, B2B content that compounds.
LinkedIn-led B2B social, founder profiling, customer stories, and paid amplification for Cremorne tech, SaaS, and scale-ups. Shot in our Collingwood studio five minutes north, edited in-house, posted by the same team that brought you the brand.
Social and content
Social that earns its place, made five minutes north of Cubitt Street.
LinkedIn-first, founder-led, paid-amplified.
Lucky Boy is a social and content studio on Rokeby Street, Collingwood, working with Cremorne tech businesses on the kind of channels that compound. For B2B, that means LinkedIn-first: founder profiling, customer stories, thought-leadership essays ghostwritten with the leadership team, and the paid layer that scales the posts that earn it.
Most of our Cremorne shoots happen on-site at your office or in our studio, five minutes apart up Hoddle Street. Three published retainers, from $2,500 per month at the light end up to $5,000 per month for the full integrated rhythm.
What's included
Six things every social retainer ships.
Strategy on top, founder content and shoots in the middle, community and paid at the bottom. The whole stack, run by one team.
- 01Content strategyChannel mix, audience definition, content pillars, post cadence, and the calendar that makes it real.
- 02Shoot daysQuarterly or monthly shoot days in the studio, on-site at your office, or at conferences. Founder talking heads, customer stories, team culture, ~25 short-form videos per shoot.
- 03Founder and exec contentLinkedIn-led ghostwriting and ghost-strategy for founders, CEOs, and exec team. Personal brand at the velocity an in-house comms lead would deliver.
- 04Community managementReplies, DMs, comment moderation, escalations. Same-day response inside business hours.
- 05Paid amplificationLinkedIn-led paid for B2B audiences. Account-based campaigns, lookalike audiences, lead gen forms, conversion tracking.
- 06Reporting and strategy reviewsMonthly report with what is working, what to test next, and where to reallocate. Quarterly strategy review with a real human in the room.
Recent social work
Social made five minutes from Cremorne.
Why Cremorne
A social studio with the photographers in the next room, five minutes north of Cubitt Street.
Our studio is on Rokeby Street, Collingwood, five minutes north of the Cremorne tech corridor. Two photo bays, an edit suite, a podcast booth, and the strategy and design team in the same room. That means a founder shoot day briefed on Monday morning is on a feed by Tuesday afternoon.
For Cremorne tech brands, the speed and proximity matter because the news cycle in tech moves fast. The brands that win on LinkedIn are the ones that can react in-week to product launches, funding announcements, or category shifts. That is what a co-located in-house studio five minutes away is for.
How we start
From first call to first project, in three steps.
No long forms, no qualifying calls with someone who is not going to do the work. You speak directly with the team who will run your project.
01
A 30-minute scoping call.
You tell us what you are trying to move (a launch, a brand refresh, a revenue target). We tell you whether we are the right agency for it. If we are not, we tell you who is.
02
A fixed-fee proposal.
Inside a week you get a written scope with deliverables, timeline, and a fixed price. Nothing hourly, nothing surprise. If you want to swap something out, we re-scope before anyone signs anything.
03
Kickoff and ship.
Project work usually starts inside two weeks. Retainers start at the top of the following month. Your project lead is in the studio on Rokeby Street and you can call them directly.
Results
What the social work has done.
5 stars on Google
Straight from the clients.
A few words from the people we work with.
What began as an initial social media management arrangement has grown and flourished into something far greater.
I don't know whether to be mad that you made me cry for three minutes or to be impressed that you've created something even more special than we imagined. It's absolutely beautiful, a truly special legacy.
I feel like the luckiest girl ever to have found Lucky Boy Agency at a pivotal point in my business. The team have rebranded our company with a fresh, modern, authentically 'us' look.
We recently worked with Karleigh and the team at Lucky Boy Agency on a shoot for Sommerstone Property Group, producing around 40 videos. We couldn't be happier with how it all came together.
Karleigh and Jake have been incredible bringing our brand to life. When we were searching for an agency, Karleigh took the time to understand our business, our goals, and put together a bespoke plan.
An absolute delight to work with Karleigh and the team at Lucky Boy Agency. Our TVC delivered on time and to budget. Nothing was too much trouble. Would definitely recommend.
We couldn't be happier with our experience working with Lucky Boy Agency. From start to finish, the team absolutely nailed it. The branding and website they created for us have been a total game-changer.
We recently used Lucky Boy for some videography and had an amazing experience from start to finish.
Karleigh and Jake are an amazing duo. I'm so happy we found each other. We have been working together for the past couple of years and they have helped the business grow a lot.
If I could give 10 stars I would. The Lucky Boy team are incredible and very professional. They took my website to a whole new level and created a hero video that is a true representation of my brand and is something I will cherish forever.
I've used Lucky Boy for a number of projects. They've always been quick to respond, they're easy going, and they exceed expectations. Few agencies tick all three boxes. I highly recommend them for video, social media, or content work.
They did a fantastic job helping us produce a short promo video for use on our website. The whole process was seamless and stress free for us.
Good to know
Social media in Cremorne, the questions buyers actually ask.
Is your social team actually in Cremorne?
Honest answer: no — but close. Our studio is on Rokeby Street in Collingwood, five minutes north of the Cremorne tech corridor along Cubitt Street. Two photo bays, an edit suite, a podcast booth, and the strategy and design team all in the same room. We work with Cremorne SaaS and B2B scale-ups because the offices are next door and we can shoot, edit, and post inside the same week.
Do you do LinkedIn-led B2B social?
Yes, that is most of our Cremorne work. LinkedIn is where the B2B audience lives and where most product and SaaS brands win their next deal. We do the strategy (founder voice, content pillars, posting cadence), the production (talking-head videos, customer stories, thought-leadership essays ghostwritten with the founder), and the amplification (paid LinkedIn campaigns scoped to ABM lists). All from the studio five minutes north.
Do you create the content or just manage posting?
Both, and we recommend you take the both for B2B work. The reason social management as a standalone service rarely works for tech brands is that the people scheduling posts have no relationship with the founder, the engineering team, or the product narrative. We shoot the content, ghostwrite the essays, schedule it, manage replies and DMs, and report.
How much does social media management cost in Melbourne?
Three published tiers. Quarterly Build at $3,500 per month: one shoot day per quarter, ~25 short-form videos, ~10 photo posts, three posts a week on one channel, community management, monthly report. Monthly Rhythm at $5,000 per month: one shoot day per month, the same asset volume each shoot, seven posts a week, full community, monthly report + strategy review. Custom (lighter scope) from $2,500 per month for shoot-only or community-only retainers. Add LinkedIn paid management from $1,500 per month plus ad spend.
Can you ghostwrite for our founder or CEO?
Yes, and most Cremorne tech retainers include some founder/exec ghostwriting because the personal-brand layer compounds the company-brand layer. We work in 30-minute monthly voice sessions with the founder to capture stories, opinions, and product perspective, then turn that into published-ready essays, video scripts, and conference talks.
Can you do TikTok and Reels?
Yes, but for B2B tech the focus is usually LinkedIn-first with Reels and YouTube as supporting channels. We shoot vertical 9:16, paced for the first two seconds, captions burned in, audio designed to read silent. Talent direction, voiceover, motion graphics, and platform-native editing are all in-house.
Do you handle paid LinkedIn ads as well as organic?
Yes. Paid LinkedIn for B2B is how we measure and scale what works on organic. The best-performing organic posts often become the highest-ROAS paid creative for ABM and lead-gen campaigns. Paid management runs from $1,500 per month plus ad spend.
How do you measure social media performance?
Three layers. Engagement (reach, saves, shares, comments) for brand-build channels. Funnel (link clicks, profile visits, follows-to-followers, DM opens) for consideration. Conversion (cost per acquisition, return on ad spend, qualified-lead volume, ABM list penetration) for paid. We report monthly with what is working, what to test next, and where to reallocate.
How fast can you start?
Project work, usually inside two weeks. Retainers start at the top of the following month so we can run a proper kickoff: brand audit, audience documentation, content pillars locked, first shoot day scheduled.
Can we keep ownership of the content?
Yes. Everything we shoot for you is yours, in the agreed formats, with full rights for the platforms agreed up front. Founder-ghostwritten essays publish under the founder name with full IP transfer.
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