Hawthorn, Melbourne
A web design agency for Hawthorn, sites that read credible and convert.
Fast, considered builds for Hawthorn professional services, healthcare, financial advisory, and family businesses. Custom where it counts, systemised where it should be, designed to convert, rank, and age well.
Websites and digital
Websites that look right and work hard.
Built twelve minutes west of Glenferrie Road, on WordPress, Shopify, or Next.js.
Lucky Boy is a web design and build studio on Rokeby Street, Collingwood, working with Hawthorn businesses on the kind of sites that earn their place in front of researched buyers. We design in Figma, build on WordPress, Shopify, or Next.js, and ship sites that load fast, rank properly, and convert consistently.
Most of our Hawthorn web clients are professional services firms (law, accounting, financial advisory), healthcare practices, or family businesses rebuilding sites that have stopped pulling their weight. Brand-and-website Custom scopes start at $25,000.
What's included
Six phases every website build runs through.
Discovery is the part nobody wants to pay for. It is also the part that determines whether the rest of the project goes smoothly.
- 01Discovery and strategyGoals, audience, conversion intent, content audit, and the foundation everything else hangs off.
- 02Information architectureThe sitemap and page logic that turns a brief into a buildable plan. The conversation about what stays and what gets cut.
- 03Design and art directionClean, intentional layouts in Figma. Component library, page templates, interaction states, motion cues, mobile-first.
- 04Build and CMSWordPress for content-led professional services, Shopify for retail or product, Next.js or custom for high-performance brand sites. The right tool for where you are going.
- 05SEO foundationsSchema markup, semantic HTML, fast-loading architecture, alt text, sitemap and robots, Google Search Console verified on launch.
- 06Launch and careLaunch-day support, ongoing care plans, monthly updates, security patches, content edits.
Recent web work
Sites built twelve minutes from Hawthorn.
Why Hawthorn
A web studio with the brand team in the next room, twelve minutes west of Glenferrie Road.
Our studio is on Rokeby Street, Collingwood, twelve minutes west of Hawthorn. Web designers, developers, brand designers, and copywriters all work in the same space. That matters because a website that does not match the brand is worse than no website at all, and the only way to keep the visual system consistent across surfaces is to have the teams talking daily.
Most of our Hawthorn web clients are a twelve-minute drive from the door. Easy to get a partner across to the studio for a workshop, easy for our team to drop into your office for a stakeholder review.
How we start
From first call to first project, in three steps.
No long forms, no qualifying calls with someone who is not going to do the work. You speak directly with the team who will run your project.
01
A 30-minute scoping call.
You tell us what you are trying to move (a launch, a brand refresh, a revenue target). We tell you whether we are the right agency for it. If we are not, we tell you who is.
02
A fixed-fee proposal.
Inside a week you get a written scope with deliverables, timeline, and a fixed price. Nothing hourly, nothing surprise. If you want to swap something out, we re-scope before anyone signs anything.
03
Kickoff and ship.
Project work usually starts inside two weeks. Retainers start at the top of the following month. Your project lead is in the studio on Rokeby Street and you can call them directly.
Results
What the web work has done.
5 stars on Google
Straight from the clients.
A few words from the people we work with.
What began as an initial social media management arrangement has grown and flourished into something far greater.
I don't know whether to be mad that you made me cry for three minutes or to be impressed that you've created something even more special than we imagined. It's absolutely beautiful, a truly special legacy.
I feel like the luckiest girl ever to have found Lucky Boy Agency at a pivotal point in my business. The team have rebranded our company with a fresh, modern, authentically 'us' look.
We recently worked with Karleigh and the team at Lucky Boy Agency on a shoot for Sommerstone Property Group, producing around 40 videos. We couldn't be happier with how it all came together.
Karleigh and Jake have been incredible bringing our brand to life. When we were searching for an agency, Karleigh took the time to understand our business, our goals, and put together a bespoke plan.
An absolute delight to work with Karleigh and the team at Lucky Boy Agency. Our TVC delivered on time and to budget. Nothing was too much trouble. Would definitely recommend.
We couldn't be happier with our experience working with Lucky Boy Agency. From start to finish, the team absolutely nailed it. The branding and website they created for us have been a total game-changer.
We recently used Lucky Boy for some videography and had an amazing experience from start to finish.
Karleigh and Jake are an amazing duo. I'm so happy we found each other. We have been working together for the past couple of years and they have helped the business grow a lot.
If I could give 10 stars I would. The Lucky Boy team are incredible and very professional. They took my website to a whole new level and created a hero video that is a true representation of my brand and is something I will cherish forever.
I've used Lucky Boy for a number of projects. They've always been quick to respond, they're easy going, and they exceed expectations. Few agencies tick all three boxes. I highly recommend them for video, social media, or content work.
They did a fantastic job helping us produce a short promo video for use on our website. The whole process was seamless and stress free for us.
Good to know
Web design in Hawthorn, the questions buyers actually ask.
Is your web team actually based in Hawthorn?
Honest answer: no. Our studio is on Rokeby Street in Collingwood, twelve minutes west of Glenferrie Road. Designers, developers, and content writers all sit in the same room there. We work with Hawthorn professional services firms, healthcare practices, financial advisory, and family businesses because the brands need real strategy, the conversations are face to face, and the door is open if you want to drop in.
Do you build websites for Hawthorn professional services and family businesses?
A lot of our website work lives in Hawthorn's wheelhouse: law firms and accounting practices needing case-study and capability sites, financial advisory firms needing FSG and disclaimer-aware artwork, healthcare practices needing booking and patient-portal integration, and family businesses needing brand-led trust and credibility. We build on WordPress for content-heavy professional services sites, on Next.js for high-performance brand sites, on Shopify for retail or product. The platform suits the brand, not the other way around.
How much does a website cost in Melbourne?
Brochure sites for a small Melbourne business typically run $8,000 to $20,000. Mid-tier websites with a CMS, multiple page templates, and proper SEO foundations sit at $20,000 to $40,000. Professional services rebuilds with case studies, partner profiles, and capability statements typically sit at $25,000 to $60,000. Our Custom brand-and-website tier (built alongside a Branding Package) starts at $25,000 with the brand included.
Do you understand financial services compliance?
Yes. We have built sites for funds management, advisory, and corporate finance firms, and we know how to set up artwork that handles AFSL footers, regulatory disclaimers, and master files that go through legal review without requiring a redesign every quarter. We are not lawyers; we work alongside your compliance team and design the system to make their review easier.
How long does a website build take?
Typical builds run 1 to 3 months end-to-end including discovery, design, copy, build, and launch. Brochure sites can ship at the shorter end (4 to 6 weeks). Professional services rebuilds with multi-stakeholder review typically sit at the longer end (10 to 16 weeks).
Will the site be set up for SEO?
Yes, technical SEO is built in, not bolted on. Schema markup (Organization, LocalBusiness, Service, FAQ, Article where relevant), semantic HTML, fast-loading architecture (Core Web Vitals tuned), alt text on every image, optimised AVIF/WebP assets, sitemap, robots, and Google Search Console verification on launch.
Do you handle copy, or do we?
Either, and most clients want us on copy because the words and the layout are inseparable. We can also work to your supplied copy if you have an in-house writer, comms manager, or content team. The cost difference between agency-written and client-supplied copy is around 15% of the build.
Do you handle hosting, support, and updates after launch?
Yes. We host through Vercel (for Next.js and custom builds), WordPress hosting partners, or Shopify (for e-commerce), with an ongoing care plan that covers monthly platform updates, security patches, performance monitoring, plug-in updates, backup snapshots, and small content edits. Care plans run from $300 to $1,200 per month.
Can you migrate from WordPress to a faster platform?
Yes. We migrate sites off WordPress (and Squarespace, Wix, Webflow) onto faster platforms regularly. The hard part is migrating the content, the URLs, and the SEO equity without dropping rankings. We set up 301 redirects for every legacy URL with search equity, preserve the schema structure, and submit the new sitemap on launch.
Will the site be mobile-first?
Yes. Over 60% of traffic on most of our client sites is mobile, even on professional services audiences, so we design mobile first and scale up. Touch targets sized for thumbs, navigation patterns that work without hover, image loading optimised for mobile bandwidth, and Core Web Vitals tuned specifically for mobile devices.
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