A social media agency for Hawthorn, B2B content for considered buyers.

Honest answer: no. Our studio is on Rokeby Street in Collingwood, twelve minutes west of Glenferrie Road. Two photo bays, an edit suite, a podcast booth, and the strategy and design team all in the same room. We work with Hawthorn professional services firms, healthcare practices, financial advisory, and family businesses because the brands need real strategy and we can shoot, edit, and post inside the same week.

Yes, that is most of our Hawthorn work. LinkedIn is where the B2B audience for professional services lives and where most law firms, accounting practices, and financial advisory firms win their next client. We do the strategy (partner voice, content pillars, posting cadence), the production (talking-head videos, customer stories, thought-leadership essays ghostwritten with the partner), and the amplification (paid LinkedIn campaigns scoped to ABM lists). Tone matched to the firm, never templated.

Both, and we recommend you take the both. The reason social management as a standalone service rarely works for professional services is that the people scheduling posts have no relationship with the partners, the practice, or the client narrative. We shoot the content, ghostwrite the essays, schedule it, manage replies and DMs, and report.

Three published tiers. Quarterly Build at $3,500 per month: one shoot day per quarter, ~25 short-form videos, ~10 photo posts, three posts a week on one channel, community management, monthly report. Monthly Rhythm at $5,000 per month: one shoot day per month, the same asset volume each shoot, seven posts a week, full community, monthly report + strategy review. Custom (lighter scope) from $2,500 per month for shoot-only or community-only retainers. Add LinkedIn paid management from $1,500 per month plus ad spend.

Yes, and most Hawthorn professional services retainers include some partner ghostwriting because the personal-brand layer compounds the firm-brand layer. We work in 30-minute monthly voice sessions with the partner to capture stories, opinions, and case perspective, then turn that into published-ready essays, video scripts, and conference talks.

Yes. For regulated firms (financial advisory, legal, healthcare) every post goes through your compliance review before publishing. We build a workflow that fits inside your existing approval chain rather than asking you to fit ours, and we hold a compliance buffer in the calendar so review time does not delay posting cadence.

Yes. Paid LinkedIn for professional services is how we measure and scale what works on organic. The best-performing organic posts often become the highest-ROAS paid creative for ABM and lead-gen campaigns. Paid management runs from $1,500 per month plus ad spend.

Three layers. Engagement (reach, saves, shares, comments) for brand-build channels. Funnel (link clicks, profile visits, follows-to-followers, DM opens) for consideration. Conversion (cost per acquisition, return on ad spend, qualified-lead volume) for paid social.

Project work, usually inside two weeks. Retainers start at the top of the following month so we can run a proper kickoff: brand audit, audience documentation, content pillars locked, first shoot day scheduled, and compliance workflow agreed.

Yes. Everything we shoot for you is yours, in the agreed formats, with full rights for the platforms agreed up front. Partner-ghostwritten essays publish under the partner name with full IP transfer.