South Yarra, Melbourne
A web design agency for South Yarra, sites that rank and convert.
Fast, considered builds for South Yarra fashion, premium retail, hospitality, and beauty/wellness. Custom where it counts, systemised where it should be, designed to convert, rank, and age well.
Websites and digital
Websites that look right and work hard.
Built twelve minutes north of Chapel Street, on Shopify, WordPress, or Next.js.
Lucky Boy is a web design and build studio on Rokeby Street, Collingwood, working with South Yarra businesses on the kind of sites that earn their place. We design in Figma, build on Shopify, WordPress, or Next.js, and ship sites that load fast, rank properly, and convert consistently.
Most of our South Yarra web clients are fashion brands needing premium e-commerce, hospitality off Toorak Road needing booking integration, or beauty and wellness studios needing class booking and CRM funnels. Brand-and-website Custom scopes start at $25,000.
What's included
Six phases every website build runs through.
Discovery is the part nobody wants to pay for. It is also the part that determines whether the rest of the project goes smoothly.
- 01Discovery and strategyGoals, audience, conversion intent, content audit, and the foundation everything else hangs off.
- 02Information architectureThe sitemap and page logic that turns a brief into a buildable plan. The conversation about what stays and what gets cut.
- 03Design and art directionClean, intentional layouts in Figma. Component library, page templates, interaction states, motion cues, mobile-first.
- 04Build and CMSShopify for e-commerce, WordPress for content businesses, Next.js or custom for high-performance brand sites. The right tool for where you are going.
- 05SEO foundationsSchema markup, semantic HTML, fast-loading architecture, alt text, sitemap and robots, Google Search Console verified on launch.
- 06Launch and careLaunch-day support, ongoing care plans, monthly updates, security patches, content edits.
Recent web work
Sites built twelve minutes from South Yarra.
Why South Yarra
A web studio with the brand team in the next room, twelve minutes north of Chapel Street.
Our studio is on Rokeby Street, Collingwood, twelve minutes north of South Yarra. Web designers, developers, brand designers, and copywriters all work in the same space. That matters because a website that does not match the brand is worse than no website at all.
Most of our South Yarra web clients are a twelve-minute drive up Punt Road. The ones interstate (Sydney, Brisbane, Gold Coast) we run on Zoom workshops and Figma comments. Either way, the work that gets shipped is the same.
How we start
From first call to first project, in three steps.
No long forms, no qualifying calls with someone who is not going to do the work. You speak directly with the team who will run your project.
01
A 30-minute scoping call.
You tell us what you are trying to move (a launch, a brand refresh, a revenue target). We tell you whether we are the right agency for it. If we are not, we tell you who is.
02
A fixed-fee proposal.
Inside a week you get a written scope with deliverables, timeline, and a fixed price. Nothing hourly, nothing surprise. If you want to swap something out, we re-scope before anyone signs anything.
03
Kickoff and ship.
Project work usually starts inside two weeks. Retainers start at the top of the following month. Your project lead is in the studio on Rokeby Street and you can call them directly.
Results
What the web work has done.
5 stars on Google
Straight from the clients.
A few words from the people we work with.
What began as an initial social media management arrangement has grown and flourished into something far greater.
I don't know whether to be mad that you made me cry for three minutes or to be impressed that you've created something even more special than we imagined. It's absolutely beautiful, a truly special legacy.
I feel like the luckiest girl ever to have found Lucky Boy Agency at a pivotal point in my business. The team have rebranded our company with a fresh, modern, authentically 'us' look.
We recently worked with Karleigh and the team at Lucky Boy Agency on a shoot for Sommerstone Property Group, producing around 40 videos. We couldn't be happier with how it all came together.
Karleigh and Jake have been incredible bringing our brand to life. When we were searching for an agency, Karleigh took the time to understand our business, our goals, and put together a bespoke plan.
An absolute delight to work with Karleigh and the team at Lucky Boy Agency. Our TVC delivered on time and to budget. Nothing was too much trouble. Would definitely recommend.
We couldn't be happier with our experience working with Lucky Boy Agency. From start to finish, the team absolutely nailed it. The branding and website they created for us have been a total game-changer.
We recently used Lucky Boy for some videography and had an amazing experience from start to finish.
Karleigh and Jake are an amazing duo. I'm so happy we found each other. We have been working together for the past couple of years and they have helped the business grow a lot.
If I could give 10 stars I would. The Lucky Boy team are incredible and very professional. They took my website to a whole new level and created a hero video that is a true representation of my brand and is something I will cherish forever.
I've used Lucky Boy for a number of projects. They've always been quick to respond, they're easy going, and they exceed expectations. Few agencies tick all three boxes. I highly recommend them for video, social media, or content work.
They did a fantastic job helping us produce a short promo video for use on our website. The whole process was seamless and stress free for us.
Good to know
Web design in South Yarra, the questions buyers actually ask.
Is your web team actually based in South Yarra?
Honest answer: no. Our studio is on Rokeby Street in Collingwood, twelve minutes north of Chapel Street. Designers, developers, and content writers all sit in the same room there. We work with South Yarra fashion brands, premium retail, hospitality, and beauty/wellness clients because the brands are interesting, the conversations are face to face, and the door is open if you want to drop in.
Do you build websites for South Yarra fashion and retail brands?
A lot of our website work lives in South Yarra's wheelhouse: fashion brands needing premium e-commerce on Shopify, restaurants and bars off Toorak Road needing booking integration, beauty and wellness studios needing class-booking funnels, and lifestyle/retail off Chapel Street needing brand sites that read aspirational. We build on Shopify for retail and e-commerce, on Next.js for high-performance brand sites, on WordPress for content-led businesses.
How much does a website cost in Melbourne?
Brochure sites for a small Melbourne business typically run $8,000 to $20,000. Mid-tier websites with a CMS, multiple page templates, and proper SEO foundations sit at $20,000 to $40,000. E-commerce, multi-language, or custom-build projects start at $40,000 and run upwards. Our Custom brand-and-website tier (built alongside a Branding Package) starts at $25,000 with the brand included.
What platforms do you build on?
Shopify for e-commerce, WordPress for content-led businesses, and Next.js or fully custom for high-performance brand sites where speed and SEO weight matter. We pick the right tool for where you are now and where you are heading, not the platform we get the biggest reseller commission on.
How long does a website build take?
Typical builds run 1 to 3 months end-to-end including discovery, design, copy, build, and launch. Brochure sites can ship at the shorter end (4 to 6 weeks). E-commerce, multi-language, or custom-build projects sit at the longer end (10 to 16 weeks).
Will the site be set up for SEO?
Yes, technical SEO is built in, not bolted on. Schema markup (Organization, LocalBusiness, Service, FAQ, Article where relevant), semantic HTML, fast-loading architecture (Core Web Vitals tuned), alt text on every image, optimised AVIF/WebP assets, sitemap, robots, and Google Search Console verification on launch.
Do you handle copy, or do we?
Either, and most clients want us on copy because the words and the layout are inseparable. We can also work to your supplied copy if you have an in-house writer or content team. The cost difference between agency-written and client-supplied copy is around 15% of the build.
Do you handle hosting, support, and updates after launch?
Yes. We host through Vercel (for Next.js and custom builds) or Shopify (for e-commerce), with an ongoing care plan that covers monthly platform updates, security patches, performance monitoring, plug-in updates, backup snapshots, and small content edits. Care plans run from $300 to $1,200 per month.
Do you do e-commerce for fashion and retail brands?
Yes, on Shopify primarily. Custom theme builds, payment gateway setup, shipping logic, tax configuration, inventory connections, abandoned-cart automation, klaviyo email setup, post-purchase upsells, B2B portals where relevant. We focus on Shopify because it is the platform that scales the best for Australian small and mid-market e-commerce, including most South Yarra fashion and retail brands.
Will the site be mobile-first?
Yes. Over 60% of traffic on most of our client sites is mobile, especially fashion and lifestyle, so we design mobile first and scale up. Touch targets sized for thumbs, navigation patterns that work without hover, image loading optimised for mobile bandwidth, and Core Web Vitals tuned specifically for mobile devices.
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