South Yarra, Melbourne
A full-service marketing agency for South Yarra, all in-house.
Strategy, brand, design, video, photography, social, paid media, and PR. Made twelve minutes north in our Collingwood studio for South Yarra fashion, premium retail, hospitality, and beauty/wellness brands.
Marketing as a system
Marketing that compounds, not campaigns that fade.
A Collingwood marketing agency running the whole stack for South Yarra brands, twelve minutes north.
Lucky Boy is a full-service marketing agency on Rokeby Street, Collingwood, working with South Yarra businesses on the kind of marketing that compounds month-over-month rather than burns through a quarterly budget. Strategy, brand, design, video, photography, social, paid media, and PR. One team, one room, one accountable lead per account.
Most of our South Yarra clients are fashion, hospitality, beauty, or premium retail brands who outgrew a freelance content manager or a single-channel agency and want the strategy, brand, and channels under one roof. Pricing is published on /marketing-agency-melbourne so you can sense-check us against any Melbourne agency before the call.
What's included
Six pillars every full-service retainer covers.
Strategy on top, brand and content in the middle, channels and reporting at the bottom. One team, one room, one plan.
- 01Strategy and positioningAudience, channel mix, message, and the operating plan that ties campaigns to revenue. Reviewed quarterly.
- 02Brand and designIdentity systems, guidelines, packaging, signage, and the application work that keeps the brand consistent across every touchpoint.
- 03Content and productionPhoto, video, social-first creative, copy, motion graphics. Monthly or quarterly shoot days, edited in-house, ready to ship.
- 04Web and digitalCustom Shopify, WordPress, or Next.js builds. Brochure to brand-and-website Custom scopes from $25,000.
- 05Paid media and adsMeta, Google, TikTok, LinkedIn. Creative testing, conversion tracking, monthly reporting on ROAS and cost per acquisition.
- 06PR and communicationsMedia outreach, launch campaigns, founder profiling, crisis communications, brand stories that earn coverage.
Recent retainer work
Brands run end-to-end, twelve minutes from South Yarra.
Why South Yarra
A full-service team in one room, twelve minutes north of Chapel Street.
Our studio is on Rokeby Street, Collingwood, twelve minutes north of South Yarra up Punt Road. Strategy, brand, design, photography, video, social, paid media, and PR all sit together. Most agencies stitch these disciplines together across vendors and time zones; we run them as one team in one room.
For South Yarra fashion, hospitality, and beauty brands that means the strategist, the senior creative, the photographer, and the paid lead are all on the same Slack channel, working off the same brief, all able to be in store or on Chapel Street by 9am if you need them in person.
How we start
From first call to first project, in three steps.
No long forms, no qualifying calls with someone who is not going to do the work. You speak directly with the team who will run your project.
01
A 30-minute scoping call.
You tell us what you are trying to move (a launch, a brand refresh, a revenue target). We tell you whether we are the right agency for it. If we are not, we tell you who is.
02
A fixed-fee proposal.
Inside a week you get a written scope with deliverables, timeline, and a fixed price. Nothing hourly, nothing surprise. If you want to swap something out, we re-scope before anyone signs anything.
03
Kickoff and ship.
Project work usually starts inside two weeks. Retainers start at the top of the following month. Your project lead is in the studio on Rokeby Street and you can call them directly.
Results
What the marketing work has done.
5 stars on Google
Straight from the clients.
A few words from the people we work with.
What began as an initial social media management arrangement has grown and flourished into something far greater.
I don't know whether to be mad that you made me cry for three minutes or to be impressed that you've created something even more special than we imagined. It's absolutely beautiful, a truly special legacy.
I feel like the luckiest girl ever to have found Lucky Boy Agency at a pivotal point in my business. The team have rebranded our company with a fresh, modern, authentically 'us' look.
We recently worked with Karleigh and the team at Lucky Boy Agency on a shoot for Sommerstone Property Group, producing around 40 videos. We couldn't be happier with how it all came together.
Karleigh and Jake have been incredible bringing our brand to life. When we were searching for an agency, Karleigh took the time to understand our business, our goals, and put together a bespoke plan.
An absolute delight to work with Karleigh and the team at Lucky Boy Agency. Our TVC delivered on time and to budget. Nothing was too much trouble. Would definitely recommend.
We couldn't be happier with our experience working with Lucky Boy Agency. From start to finish, the team absolutely nailed it. The branding and website they created for us have been a total game-changer.
We recently used Lucky Boy for some videography and had an amazing experience from start to finish.
Karleigh and Jake are an amazing duo. I'm so happy we found each other. We have been working together for the past couple of years and they have helped the business grow a lot.
If I could give 10 stars I would. The Lucky Boy team are incredible and very professional. They took my website to a whole new level and created a hero video that is a true representation of my brand and is something I will cherish forever.
I've used Lucky Boy for a number of projects. They've always been quick to respond, they're easy going, and they exceed expectations. Few agencies tick all three boxes. I highly recommend them for video, social media, or content work.
They did a fantastic job helping us produce a short promo video for use on our website. The whole process was seamless and stress free for us.
Good to know
A marketing agency in South Yarra, the questions buyers actually ask.
Is your marketing agency actually in South Yarra?
Honest answer: no. Our studio is on Rokeby Street in Collingwood, twelve minutes north of Chapel Street. Strategy, brand, design, photo, video, social, paid media, and PR all sit in the same room there. We work with South Yarra fashion, premium retail, hospitality, and beauty/wellness brands because the work is interesting, the conversations are face to face, and the door is open if you want to drop in.
Do you work with South Yarra fashion and hospitality brands?
A meaningful share of our retainer work sits in South Yarra's wheelhouse: fashion brands needing premium content production and ads, hospitality off Toorak Road and Commercial Road needing weekly social and shoot rhythm, beauty and wellness studios needing performance-led acquisition, and lifestyle/retail off Chapel Street needing the brand to read consistent across every surface from store signage to a Reels cut.
What does a marketing agency actually do?
A full-service marketing agency owns four things: strategy (who, what, where, when, how much), creative production (brand, content, video, photo, copy, design), channel execution (paid media, organic social, EDM, SEO), and reporting (what worked, what to test next, where to reallocate). Smaller agencies cover one or two channels. Full-service agencies handle the whole system end to end, usually with senior account leadership and a creative team under one roof.
How much does a marketing agency cost in Melbourne?
Marketing agency retainers in Melbourne in 2026 range from about $1,500 a month for a freelance content manager up to $50,000+ a month for a senior full-service agency. Most growth-stage businesses spend between $7,500 and $20,000 a month on agency fees, plus separate media spend. Our content retainers start at $5,000 a month and full-service retainers start at $9,000 a month.
How long should a marketing agency engagement run?
Minimum twelve months to see real compounding signal. Paid media shows results in two to four weeks. Organic social takes three to six months. SEO takes six to twelve months. Brand work pays back over years.
Should we hire an agency or build an in-house team?
Hire an agency if your monthly marketing spend is under $30,000 and you need senior strategy alongside execution. Build in-house if your monthly spend is over $50,000 and you can hire a senior head plus a small team. The middle ground ($30,000 to $50,000) is usually a hybrid.
What is the difference between a marketing agency and a creative agency?
A creative agency makes the work: brand, film, photo, website, campaign. A marketing agency runs the strategy and the channels: who, what, where, when, how much. Most agencies do both to some degree, but the centre of gravity is different. Lucky Boy runs both as one studio, which is the integration point that makes the creative perform and the marketing compound.
Do you charge a percentage of media spend?
No, never. Most reputable Melbourne agencies use flat monthly fees instead of percentage of spend, because percentage models create a perverse incentive to push media higher than the strategy supports.
Can we pause or stop a retainer?
Yes. We allow month-end pauses with 30 days notice, no auto-renewal, no lock-in. The exception is large bracket-four retainers that include dedicated team allocation, which carry a six month minimum.
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