Nocturne

Event Society partnered with Lucky Boy Agency to create Nocturne, a fantasy ball held at Dust Temple on the Gold Coast, from a standing start. With no previous edition to photograph, the brand itself had to do the selling. We drew a custom deco wordmark with a crescent moon in place of the C, built a colour system with a locked core and a swappable accent theme so every future edition can feel new without a rebrand, and delivered the guideline, invitation suite, launch ad set, launch brand film and the website.

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Spreads from the Nocturne brand guideline laid out in a grid: wordmark construction, colour, EB Garamond type scale, brand voice, imagery direction, stationery and social templates.
The Nocturne invitation card, blind embossed on bone stock with the crescent in accent red.
A Nocturne launch ad, the invitation on an ornate silver tray with the wordmark and event details.
The Nocturne invitation emerging from a black envelope with a red damask liner.
A Nocturne launch ad from the social set.
A Nocturne launch ad from the social set.

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