A branding agency for Southbank, identities that read premium.

Honest answer: no. Our studio is on Rokeby Street in Collingwood, ten minutes across the Yarra. We work with Southbank corporates, hotels, arts organisations, and premium hospitality because the businesses are a short drive away, the conversations are face to face, and the door is open if you want to drop in. Plenty of agencies put a Southbank or CBD address on their site without a real office to back it up. We would rather tell you exactly where we are and let you decide if proximity matters.

A lot of our brand work lives in Southbank's wheelhouse: corporate HQs along Southbank Boulevard and City Road, hotel groups, arts and cultural organisations, and the riverside premium hospitality scene. The reason these brands need real strategy is that the audience is sophisticated, the visual bar is high, and the difference between a brand that reads premium and one that reads generic comes down to the strategy underneath the logo. We do that strategy work first, every project, before we open Figma.

A real branding project is three things, not one: strategy, an identity system, and a set of applications. Strategy is the workshop that locks positioning, audience, voice, and competitive frame. Identity is the visual system, logo, secondary marks, colour palette, typography, motion. Applications are the artefacts your business actually ships, stationery, signage, social, packaging, EDM templates, decks. Skip any one of the three and the work falls apart inside six months. Our Branding Package at $15,000 covers all three end-to-end. The Brand Starter at $5,000 is the visual-only tier for businesses that already know who they are.

Brand Starter ships in 3 to 4 weeks. Full Branding Package, including strategy workshop, identity system, brand guidelines, and core applications, runs 8 to 12 weeks. Rebrand of an established business sits at the longer end because brand-equity transfer matters. Brand-and-website builds (the Custom tier) typically run 10 to 14 weeks because the site launches with the new identity, not before it. Timelines start from kickoff, not from the deposit.

Strategy first, every project, no exceptions. We do not open Figma until positioning, audience, voice, and competitive frame are locked and signed off. Most agencies will tell you they do strategy and then deliver three logo concepts the same week. Ours starts with a workshop, a written positioning document, and a stakeholder sign-off before any visual design begins. The work that comes after only holds together because the strategy under it does.

Editable working files, locked logo files in every format (SVG, PNG, AI, EPS, PDF), a full brand guidelines document, an asset library of templates, and a Dropbox or Drive folder of everything organised so your team can actually find what they need. For full Branding Package projects you also get the core applications shipped, social kit, stationery, basic signage, EDM templates. Source files are yours, IP is yours, on final invoice. No subscription traps, no licensing fees.

Yes. Rebrands need extra care because brand equity is at stake. We start with a brand audit: what to keep, what to evolve, what to retire. Then we design a transition plan so existing customers come along for the change rather than feeling abandoned. Established-business rebrands typically sit at the longer end of the timeline (12 weeks) and the higher end of the pricing range, because the strategy work is heavier and the rollout is more delicate.

We publish our pricing, which most agencies don't. Brand Starter is $5,000 one-off and ships in 3 to 4 weeks (logo system, palette, type, simple guidelines). Branding Package is $15,000 one-off and ships in 8 to 12 weeks (full strategy, identity system, guidelines, applications). Custom scopes (brand-and-website builds, rebrands of established businesses, packaging-led projects) start at $25,000. Everything is fixed-fee against an agreed scope, paid in milestones, never hourly time and materials.

Yes. A meaningful share of our brand work is for financial services, advisory, and corporate clients where artwork has to ship through legal review without redesign every quarter. We set up master files with disclaimer specs, regulatory footers, and approval-ready templates. Compliance is built into the system, not bolted on. We are not lawyers; we work alongside your compliance team and design to make their review easier.