Collingwood, Melbourne
A full-service marketing agency in Collingwood.
Brand strategy, identity, websites, video, social, ads, and PR. All in-house, all on the same brief, made from our studio on Rokeby Street. One team for Melbourne brands that want their marketing to feel like it came from one place.
Local studio
A full-service marketing agency, based in Collingwood.
Strategy-led. Made in-house.
Lucky Boy is a creative and marketing studio on Rokeby Street, Collingwood. Brand strategy, identity, websites, video, photography, social, advertising, and PR all live in the same room, with the same team, on the same brief.
No outsourcing, no handoffs between three agencies, no waiting on someone else to deliver the asset that unblocks the campaign. The work is faster, the brand stays consistent, and you only have one number to call.
Capabilities
Everything a brand needs, in one studio.
Seven disciplines, one project lead, one studio in Collingwood. Brief once and the work stays on-brand across the website, the campaign, the social feed, and the press kit.
Recent work
Work made in Collingwood, shipped across Australia.
Why Collingwood
The right neighbourhood for a creative studio.
Collingwood is the densest pocket of creative trade in Melbourne. Photographers, post houses, prop hires, builders, sign-makers, talent agencies, and venue partners are inside a 10-minute radius of the studio.
That means shoots get scoped faster, locations get locked faster, and the work gets to market while it still has heat. It is also why we keep choosing to build the studio here, year after year.
How we start
From first call to first project, in three steps.
No long forms, no qualifying calls with someone who is not going to do the work. You speak directly with the team who will run your project.
01
A 30-minute scoping call.
You tell us what you are trying to move (a launch, a brand refresh, a revenue target). We tell you whether we are the right agency for it. If we are not, we tell you who is.
02
A fixed-fee proposal.
Inside a week you get a written scope with deliverables, timeline, and a fixed price. Nothing hourly, nothing surprise. If you want to swap something out, we re-scope before anyone signs anything.
03
Kickoff and ship.
Project work usually starts inside two weeks. Retainers start at the top of the following month. Your project lead is in the studio on Rokeby Street and you can call them directly.
Results
What the work has done.


Straight from the clients.
A few words from the people we work with.
What began as an initial social media management arrangement has grown and flourished into something far greater.
I don't know whether to be mad that you made me cry for three minutes or to be impressed that you've created something even more special than we imagined. It's absolutely beautiful, a truly special legacy.
I feel like the luckiest girl ever to have found Lucky Boy Agency at a pivotal point in my business. The team have rebranded our company with a fresh, modern, authentically 'us' look.
We recently worked with Karleigh and the team at Lucky Boy Agency on a shoot for Sommerstone Property Group, producing around 40 videos. We couldn't be happier with how it all came together.
Karleigh and Jake have been incredible bringing our brand to life. When we were searching for an agency, Karleigh took the time to understand our business, our goals, and put together a bespoke plan.
An absolute delight to work with Karleigh and the team at Lucky Boy Agency. Our TVC delivered on time and to budget. Nothing was too much trouble. Would definitely recommend.
We couldn't be happier with our experience working with Lucky Boy Agency. From start to finish, the team absolutely nailed it. The branding and website they created for us have been a total game-changer.
We recently used Lucky Boy for some videography and had an amazing experience from start to finish.
Karleigh and Jake are an amazing duo. I'm so happy we found each other. We have been working together for the past couple of years and they have helped the business grow a lot.
If I could give 10 stars I would. The Lucky Boy team are incredible and very professional. They took my website to a whole new level and created a hero video that is a true representation of my brand and is something I will cherish forever.
I've used Lucky Boy for a number of projects. They've always been quick to respond, they're easy going, and they exceed expectations. Few agencies tick all three boxes. I highly recommend them for video, social media, or content work.
They did a fantastic job helping us produce a short promo video for use on our website. The whole process was seamless and stress free for us.
Good to know
Working with a Collingwood agency.
Where in Collingwood is the studio?
Our studio is on Rokeby Street in Collingwood, postcode 3066. Five minutes from Collingwood Station, ten from the CBD. We shoot in-house, design in-house, and meet clients in the studio whenever the brief warrants a face-to-face. The location is no accident: Collingwood and Fitzroy carry more of Melbourne's creative trade per square kilometre than anywhere else in the country, which means photographers, post houses, locations, and freelance specialists are inside a short walk.
Do you only work with Collingwood and Melbourne brands?
No. Most of our clients are Melbourne-based but we work across Australia. We have shipped brand and content work for businesses in Sydney, Brisbane, the Gold Coast, regional Victoria, and remote sites in WA and the NT. Being headquartered in Collingwood gives us a deep bench of local production talent, photographers, locations, and trades when a shoot needs to happen fast in-market in Melbourne. For interstate work we travel to the brand, not the other way round, so the team that makes the work is the team you brief.
What does a full-service marketing agency actually do for me?
A full-service agency means brand strategy, identity and design, websites, video, photography, social media, paid advertising, and PR, all under one roof and one project lead. You brief once, the assets stay on-brand across every surface, and you do not pay three different agencies to argue about whose work it is when something breaks. For most of our Collingwood and Melbourne clients that means a single quarterly catch-up where we move strategy, content, and paid media together, instead of stitching together four different vendors and trying to make their reports agree.
Can we engage you for just one service?
Yes. Plenty of our clients start with one piece, a website, a brand identity, a campaign film, a quarter of paid social, and broaden once we have shipped something together. We are not built around upselling; the brief tells us what is actually needed. If you only want a logo refresh, you get a logo refresh, not a six-month strategy retainer dressed up as one.
How much does a Collingwood marketing agency cost?
Real numbers, taken straight from our published packages. Brand Starter (logo system, palette, type, simple guidelines) is $5,000 one-off. Branding Package (strategy plus full identity system and applications) is $15,000 one-off. Brand and website builds typically start at $25,000. On the content side, social media management starts from $2,500 per month at the lighter end and the productised Quarterly Build retainer is $3,500 per month, with the Monthly Rhythm retainer at $5,000 per month. Meta and Google ad management starts at $1,500 per month plus the ad spend itself. We quote everything fixed-fee against an agreed scope, never hourly time and materials, so the number you see in the proposal is the number you pay.
How do you scope and price marketing work?
Project-based, fixed-fee, against an agreed scope. Retainers are available for ongoing content, social, or paid media where the rhythm is monthly. Every engagement starts with a free 30-minute scoping call where we work out whether what you actually need is a project, a retainer, or something smaller. If it is not a fit we will say so and point you somewhere that is. We do not quote hourly time and materials, the scope tells you what you get and the number on the proposal is the number on the invoice.
Do you have minimum contracts or lock-in periods?
No lock-in for project work. Retainers run on a rolling three-month commitment because anything shorter does not give the work time to compound, and after that they are month-to-month with 30 days notice either way. We earn the next month by making the previous month worth it.
How long until we see results?
Brand and identity work shows up in how customers perceive you inside a quarter. Paid media typically reaches steady, predictable ROAS by month three after the creative testing phase. SEO and content marketing compound over 6 to 12 months. We set measurable targets at the start of every engagement and report against them every month so you see the curve, not just the destination. If a month is not tracking the agreed targets, the report tells you that loudly, and the next month tells you what we are changing.
How fast can you start?
Usually within one to two weeks for project work, faster for smaller scopes. Retainers typically start at the top of the following month so we can run kickoff properly. The fastest brand turnaround we have done is a four-day brand refresh and pitch deck for a new business launch. That is not the norm, but it tells you what is possible when the brief is clear.
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