A PR agency in Collingwood, narratives that earn coverage.

We pitch where the story actually fits. Trade press for B2B clients (industry journals, sector newsletters, association publications). Lifestyle press for hospitality and consumer brands (Broadsheet, Concrete Playground, Time Out, Gourmet Traveller, Vogue Living). Business press for finance, professional services, and corporate (AFR, BRW, Smart Company, Capital Brief). Broadcast and podcasts where the story warrants it. The thing we don't do is blast the same generalist pitch list every time. Outlets are picked for each campaign.

No agency that respects the press can guarantee coverage. What we can guarantee: the pitch, the angle, the relationships, the assets ready to ship, the timing aligned with the news cycle. Coverage depends on the strength of the story and what's happening in the news that week. We work hard on the parts we can control, and we report honestly on what landed.

PR retainers in Melbourne typically run $4,000 to $15,000 per month, depending on the volume of pitching, the outlet tier, and the campaign rhythm. We run smaller project-based PR for single launches at $5,000 to $15,000 per campaign, and larger integrated retainers (PR + social + paid) on top of the standalone PR fee. We scope every engagement against fixed deliverables (number of pitches, target outlets, campaign moments) so you know what you are buying.

Yes. Product launches, venue openings, brand reveals, milestone moments. We coordinate the assets, the pitch list, the embargo timing, and the rollout calendar so the moment lands as a single story rather than dribbling out across the week. Most of our launch campaigns pair PR with paid social and influencer seeding so the earned coverage gets amplified rather than disappearing into a Friday news cycle.

Four things. Coverage volume (number of placements). Outlet quality (where the placement ran, the readership, the brand authority of the publication). Share of voice (your coverage volume against named competitors). And where appropriate, lift in branded search, direct traffic, and social mentions during the campaign window. Reporting is monthly with the actual coverage clipped, not vanity metrics like "potential reach" or AVE.

Yes. Several of our PR clients have an in-house comms function and use us for production capacity, specific campaigns, or specialist outlet relationships. We plug in as an extension of the team, not a replacement. The relationship works best when the in-house team owns the brand voice and we own the media relationships.

Yes, but only for existing clients. Crisis comms requires a deep understanding of the brand, the stakeholders, and the media relationships before the crisis hits. We don't take cold crisis briefs because the strategy needs context we don't have time to acquire in a real incident. If you are an existing retainer client, crisis support is built in.

First placements typically land 2 to 6 weeks into a campaign, depending on the story and the news cycle. Trade press tends to land faster (4-week editorial calendars). Consumer and lifestyle press takes longer (3 to 6 weeks for print, 1 to 3 weeks for digital). Broadcast and podcasts run on their own schedules. We track every pitch and follow-up, so if a story isn't landing we can pivot the angle inside the engagement, not after it.